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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    Addressing demand from financial services, manufacturing, and health and life services verticals. Executing ...

    David Rowlands - 20/01/2022 - 14:46

  2. 10 lessons learned after 10 years of modern selling

    Strategy & Evolution Leaders Innovation A lot has happened in the B2B world over the last decade. We’ve ... the last decade, the sales and marketing technology stack has exploded. Innovative features in a platform ... to data is only the beginning of the technological growth we’ve seen in the last ten years. Now ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ...

    John Cheney - 17/01/2022 - 10:01

  4. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  5. How and why marketing must drive sustainability

    in the financial services, technology and management consulting industries, for companies such as Oracle, IBM, ... and manage two strategies as I am also CMO for Prytek, our parent company. Delta Capita is Prytek’s financial ... Last year, we brought all our sustainability efforts under one umbrella and introduced our internal ...

    David Rowlands - 11/01/2022 - 08:47

  6. Eight areas that marketing need to focus on to future-proof their 2022

    for marketing  investment . We’ve been working with radio as our B2B branding medium of choice over the last 18 ...

    Kate Cox - 10/01/2022 - 15:16

  7. Improving CX with revenue enablement

    and as a consultant (marketing, sales, customer success) and in the last 20 years, I have worked with numerous clients ... Although a little cheesy and overused, this is a reality. I spent the last few years talking to my ...

    Adam Mincham - 10/01/2022 - 09:12

  8. What’s in store for B2B marketing in 2022?

    faced the last two years. 2022 will be the time to consolidate and build the capabilities required ... our plans are changing yet again. One thing I have got better at in the last two years of the pandemic ... the last two years have catalysed a new wave of innovation and change in the workplace. Hybrid working has ...

    David Rowlands - 07/01/2022 - 15:27

  9. Practical magic: Cooking up a potion for success for your ABM programme

    involved.  Have a good time Lastly, Jenny reminded us that it’s important that everyone enjoys themselves. ...

    David Rowlands - 07/01/2022 - 09:03

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    of knowledge to go out the door. How can you retain your current staff other than the obvious financial ... people feel. Of course, all organisations need to continuously assess the financial element but making ... year – the last two years have thrown all plans out of the window. While the market is particularly hot ...

    David Rowlands - 17/12/2021 - 15:04

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