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  1. Why SMBs are looking for guidance and support from B2SB marketers

    to the fire, a record-breaking number of small businesses have started during the last 20 months (the ... of the last 2 years. But when you look at the fact that over 50% of SMBs were not negatively impacted ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Five ways your marketing team can stand-out in your business

    of the business: 1. Tune into what the business needs Don’t be the last to know what the business is focussing on, ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Four game-changing insights driving customer acquisition in a digital world

    and content creation increased by 60% last year. Individuals as well as company posts contributed ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    addiction'. Lung-bursting rides are usually daily, and last two to three hours each. At the end of all ...

    Sue Mizera - 19/11/2021 - 09:34

  5. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    ABM General B2B marketing Marketing department Professional development Master- Growth Performance management Since I first codified ABM back in 2003, the world has changed, business is transforming, and ABM is evolving quickly across the globe. In fact, ...

    Bev Burgess - 05/11/2021 - 10:30

  6. 11 words to delete from your B2B copy

    in a marketing context, when was the last time you said the word “ensure” in a real, non-work conversation? It’s ...

    David McGuire - 18/11/2021 - 16:34

  7. The data and science you need to know when approaching ABM email marketing

    states. An increase in sales with static email The last hypothesis was that maybe the interactive ...

    David Rowlands - 16/11/2021 - 09:39

  8. Four tips and tricks to think differently about content management and improve digital experiences

    through content management. We’re living in an experience-driven economy, where lasting, meaningful ...

    Kieron McCann - 10/11/2021 - 14:59

  9. How to approach your ABX strategy

    industry information). Timing: Last but certainly not least comes the question of timing: when should you ... could be a potential pitfall,” Leanne cautions. Technology Last but by no means least comes the question ...

    David Rowlands - 10/11/2021 - 10:57

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    the last 12 months to know if they are happy with the product? Do we know why they’re making service ...

    David Rowlands - 04/11/2021 - 11:22


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