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  1. Why SMBs are looking for guidance and support from B2SB marketers

    prepared for their ‘what’s next’? Want to learn more about how leading B2B organisations are growing ... from industry leading marketers, and access our best content.  Check out Propolis now! The landscape ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ... into sales and leads. Empower and simplify the process for sales to create their own content for their target ... leads: who users are, what CTA they’ve clicked on, what parts of the report they’ve read, etc. Mining ...

    David Rowlands - 26/11/2021 - 14:56

  3. B2B Marketing Awards 2021: Check out the winners here!

    the industry-leading organisations, the 16th annual B2B Marketing Awards honored the best in B2B. Download this guide ... for B2B marketers to share insights, learn from industry leading marketers, and access our best content- ...

    Daniela fernandes - 26/11/2021 - 12:11

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Creativity Customer success CX Innovation As the topic is new, nuanced, chunky, weighty and controversial, we ... that compel us to seek out challenges and new possibilities, our intrinsic motivations, according to SDT, lead ... and the select media platforms you choose to prompt their behavior.  Creative campaigns will be unique to your ...

    Sue Mizera - 19/11/2021 - 09:34

  5. 11 words to delete from your B2B copy

    Content marketing Creative Customer experience General B2B marketing Storytelling Master- Brand ... & Content Strategy Creativity The words and phrases undermining your content – and how you can ... brand seems just a bit more trustworthy.  Which, in turn, means slightly more leads, who are slightly ...

    David McGuire - 18/11/2021 - 16:34

  6. How to realise the full potential of sustainability marketing

    community for B2B marketers to share insights, learn from industry leading marketers, and access our best ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. Five ways your marketing team can stand-out in your business

    high-intent lead generation, holding data at the centre of campaigns and cross functional ABM. This new era ... be proactive and engage with the leadership on key initiatives and projects the business aims to lead on. ... together sales and marketing whilst ensuring everyone knows the basics – such as what is demand gen vs lead ...

    Abhi Morjaria - 24/11/2021 - 08:56

  8. Gilroy

    Gilroy is a leading enterprise B2B agency, and the brains behind SMART ABX. With a heritage ... spanning over 40 years, we work directly or in partnership with many of the world’s leading technology ... Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Four game-changing insights driving customer acquisition in a digital world

    conversations This leads us onto insight number four: mastering the art of digital conversations. There may ... or more.  Posting leads to engagement, which leads to connections, which leads to the inbox. And inbox ... And there will be rewards for getting it right. According to LinkedIn, 80% of B2B leads come from the platform, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... learn from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    John Allen - 17/11/2021 - 08:39

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