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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    the leading platform for B2B organizations generating predictable revenue, has announced it has closed $200 ... learn from industry leading marketers, and access our best content. Check out Propolis now! Funding will ...

    David Rowlands - 20/01/2022 - 14:46

  2. Why you need emotional marketing in 2022

    and more lead orientated for obvious reasons. B2C has to reach a larger, broader audience, and in many ... to share insights, learn from industry leading marketers, and access our best content. Check out Propolis ...

    David Rowlands - 20/01/2022 - 08:51

  3. Five ways AI impacts demand generation

    And more importantly, what should you be doing to stay ahead of the curve?  AI and lead generation Despite ... being in use for decades, AI has only recently been employed in B2B sales and marketing. Lead generation ... experts find it rewarding to automate repetitive tasks, generate high-quality leads and get AI-powered ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. How chatbots can enhance your ABM strategy

    chatbots empowers marketers to convert leads, accelerate revenue, and engage target audiences throughout ... teams often rely on lead capture forms, generic web and landing pages, and follow-up outreach to connect ... account-based chatbot solutions benefit from: A 700% increase in target account engagement. 250% more leads than ...

    Justin McDonald - 19/01/2022 - 09:16

  5. Barbara Stewart on nailing your CX in 2022

    leading marketers, and access our best content. Propolis includes a Hive (group) specially dedicated ...

    David Rowlands - 18/01/2022 - 08:48

  6. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... the appointment of Susan McKay as international CMO, based in London.  Susan will lead marketing ... Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 13/01/2022 - 16:19

  7. How to bridge the sales and marketing alignment gap – once and for all

    to achieve? According to Gartner, 49% of organisations have a common lead definition that was developed ... and customers? Have you agreed on common definitions – for example, what is a qualified lead- you might ... relate to two things: insufficient focus on revenue generation and unviable or unqualified leads ...

    John Cheney - 17/01/2022 - 10:01

  8. 10 lessons learned after 10 years of modern selling

    to learn more valuable insights by industry-leading experts? Why not check out Propolis, our exclusive ... community for B2B marketers to share insights, learn from industry leading marketers, and access our best ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... that leadership should take the lead on, or is it more holistic and less simplistic?  Simple answer – It begins ... status- it all leads to exclusion.  I feel there are three key ways to lead and bring change. Firstly, ...

    David Rowlands - 12/01/2022 - 14:12

  10. Eight areas that marketing need to focus on to future-proof their 2022

    for to ensure they remain successful in 2022. 1. Speed to Lead remains paramount Academic research backs up what ... on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... with hybrid working in mind with queues for sales team leads set fairly and divided equally between home ...

    Kate Cox - 10/01/2022 - 15:16

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