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  1. Five ways AI impacts demand generation

    towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... and how often they do so! AI is great for generating leads, but the focus should be on identifying ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    way to do this is to identify your target market and buyer segments and concentrate your marketing ... efforts need to generate leads that will stick around. Consider a CRM software that can help you identify ... listening to identify who’s a good fit for your products or services. LinkedIn is an excellent source ...

    Richard Conn - 07/01/2022 - 12:30

  3. What’s in store for B2B marketing in 2022?

    to ensure meaningful and valuable personalised experiences. The approach of collecting data and identifying ... past behavior patterns is not good enough, companies must make the right data accessible to identify ... process. Using data to identify risks of churn within existing customers (I cancelled my HBR subscription ...

    David Rowlands - 07/01/2022 - 15:27

  4. Five predictions on data changes to future-proof your 2022

    alternative user-level ad identifiers as a replacement for third-party cookies. Cookies are quickly becoming ... world. Unified IDs represent a personal, static, exchangeable and interoperable identifier for each user, ...

    Jon Clarke - 20/12/2021 - 12:01

  5. Establishing the right goals in 2022 for small businesses

    acquiring more customers or expanding services.  To do this, small businesses must first identify ... and their staff is often challenged with. Identifying areas within the business that can be made more efficient ...

    Rebecca Grimes - 20/12/2021 - 12:14

  6. Christelle Fraysse on the importance of a solid CRM system

    Identifying strong advocates to spread positive messages about a business early in the process is a powerful ...

    David Rowlands - 16/12/2021 - 12:19

  7. A linguistic exploration of the name Propolis

    for identifying the Propolis community site itself, and its stated purpose to support the greater B2B city ...

    Sue Mizera - 15/12/2021 - 09:24

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    of intuition.” As he outlines, data helps companies to identify not only which clients are in market, but when ... you’re not able to identify if that’s a good company to go after or a good fit, it’s all guess work.” ...

    David Rowlands - 10/12/2021 - 11:46

  9. Everything you need to know to create a high-converting B2B product page design

    are interacting with your pages and help you identify any areas that require improvement.  Other performance ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. The big lie of thought leadership in B2B

    and trade press to identify topics and patterns of discussion. Social media posts from prospective clients ... in detail. That means that we can identify actionable personas for targeting social and search advertising, ...

    Philip Trippenbach - 07/12/2021 - 09:12


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