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1. Planning for 2022: An interview with Mercè and Steven Cozens

   that relies on large-scale demand generation is going to represent a significant change and refocusing ...

   David Rowlands - 19/11/2021 - 10:26

2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ...

   Sue Mizera - 19/11/2021 - 09:34

3. 11 words to delete from your B2B copy

   concrete terms (“first”, “biggest-selling”, “fastest”, “best”) that legal might ask you to prove. See also: ...

   David McGuire - 18/11/2021 - 16:34

4. Universal identity resolution is a myth. It’s also a bad idea

   The walled gardens have too much to gain from guarding their installed base, and there are enough legal ...

   Ray Kingman - 05/11/2021 - 09:31

5. Taking the pulse of your brand and communications

   for any brand is to map its purpose. This distils the very essence of what a brand represents ...

   Mercè Cozens - 27/10/2021 - 09:57

6. Thinking of starting a B2B podcast? Ask these three questions first

   to represent a broader cross-section of people) in any given episode by 50%, while also increasing the value ...

   David McGuire - 20/10/2021 - 09:34

7. Kate Owen on how multifaceted ABM can be applied across higher education

   B2E.  For Kate this term represents the culmination of working together with experiences at the heart. ...

   David Rowlands - 19/10/2021 - 16:26

8. Five questions to help pinpoint your brand identity

   too far wrong. How should you represent yourself?              What I’m referring to here is your ...

   Charlotte Hartley - 23/09/2021 - 11:08

9. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

   by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ...

   Sue Mizera - 15/09/2021 - 11:07

10. MarketReach Look Book

    presentations, and other things we’ve been building for our clients. Of course, these projects represent ...

    Jack Mann - 10/09/2021 - 12:14

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