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Eight essentials for a successful global marketing rebrand
and their emotions. Your brand also represents a corporate-wide vision that drives business performance, ...
Yasutaka Mizutani - 19/01/2023 - 12:35
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Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)
initiative represents big change and potential disruption. In fact, most CMO-led, strategic ...
Sue Mizera - 15/12/2022 - 08:40
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News: Imagination joins B2B marketing agency The Mx Group
programs — to create a richer customer experience for the brands The Mx Group represents. The Imagination ... including automotive, financial services, food, health care, legal services, oil and gas, industrial, ...
David Rowlands - 08/11/2022 - 15:48
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Design manager
when they need to represent our brand. Identifying where materials need updating and revising to ensure ...
Jennie Barrick - 01/12/2022 - 08:37
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The Tao of buyer-centric B2B marketing: The seven principles you need to know
to act in their best interests – as well as the brand’s – in the moment. This represents an entirely new ...
Mary Gilbert - 21/11/2022 - 11:12
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In Web 3.0 terms, today is 1995
structural changes, too many marketers can’t even get legal to sign off on a logo change. The contrast ...
Joel Harrison - 10/11/2022 - 16:43
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Does ESG get the gold standard for B2B at the DMA Awards?
shortlist, including all brands and agencies represented, see here. But I’m absolutely not speaking ...
Joel Harrison - 18/10/2022 - 13:28
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News: HCLTech launches new brand positioning of supercharging progress
strategy and represent its differentiated portfolio of services and products that supercharge digital ...
Anonymous (not verified) - 27/09/2022 - 09:01
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Five ways you can ensure your prototype gets you big time investment
board Gather a team with relevant experience, representative opinions and skills and leave your ego ...
Martin Brierley - 29/09/2022 - 10:24
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Room 101: Demand Generation Consigning challenges and unlocking demand-gen potential in 2023.
Frustration, gloom, and dare we say, despair is more representative. In this roundtable, you’ll have ...
Daniela fernandes - 14/09/2022 - 12:00