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  1. News: Imagination joins B2B marketing agency The Mx Group

    including automotive, financial services, food, health care, legal  services, oil and gas, industrial, ...

    David Rowlands - 08/11/2022 - 15:48

  2. In Web 3.0 terms, today is 1995

    structural changes, too many marketers can’t even get legal to sign off on a logo change. The contrast ...

    Joel Harrison - 10/11/2022 - 16:43

  3. Are you a CMO worried about budget? Read this

    if it’s performing well. Your marketing team can learn from each innovation – without gambling the entire ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    finance, and legal compliance. The point: people are rational and emotional in all they do, ...

    Sue Mizera - 25/04/2022 - 09:55

  5. How human connection and automation come together to create today’s CX

    industries, such as legal, finance, and healthcare where trust-building and compassion need to start ...

    Stephanie Copel... - 01/03/2022 - 09:19

  6. BEST PRACTICE: Playing fair with competitions and prize draws

    facing a fine; even, potentially, a jail sentence. Keep it legal The Gambling Act has clarified the legal ... there is more guidance or some legal precedent, the Gambling Act is maddeningly imprecise in many areas. Legal ... that the Gambling Act, when it came into force on September 1, gives you the opportunity to run a prize draw ...

    a12admin a12 - 15/10/2007 - 00:00

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    finance, and legal compliance. The point: people are rational and emotional in all they do, ...

    Sue Mizera - 22/02/2022 - 12:26

  8. News: New hires in B2B

    marketing manager, WorkLife by OpenMoney Magdalena joins the employee benefits platform from legal firm ...

    David Rowlands - 31/01/2022 - 11:53

  9. Universal identity resolution is a myth. It’s also a bad idea

    The walled gardens have too much to gain from guarding their installed base, and there are enough legal ...

    Ray Kingman - 05/11/2021 - 09:31

  10. What’s in store for B2B marketing in 2022?

    services, especially in legal and consulting. Digital disruption continues at pace. Digital printing ...

    David Rowlands - 07/01/2022 - 15:27

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