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1. What can B2B PRs learn from Barclays’ content strategy?

   Content marketing PR Struggling with lengthy sign-off on content? Here are some tips on how ...

   Kelly Pepworth - 04/10/2016 - 16:37

2. The Achilles Heel of Consumer Research is Time

   Customer insight Consumer research takes a lengthy, manual-intensive approach. With outdated data, ... most companies conduct consumer research with the same lengthy, manual-intensive approach. Consumer ...

   Jack Holt - 15/11/2013 - 14:10

3. RE: branding

   14079 blog/posts/2011/02/24/re-branding We’ve just come to the end of a pretty lengthy ...

   Alex Aspinall - 24/02/2011 - 11:53

4. 5 Tips for Catching the Media’s Attention

   Journalists are busy and they don’t have the time to read lengthy pitches. 5. Once you’re covered by a media ...

   Barry Saunders - 28/02/2015 - 15:51

5. How to build a relationship with your tech vendor

   by signing non-disclosure agreements, which he says doesn’t have to be lengthy. “It gives me legally binding ...

   Kavita Singh - 19/11/2019 - 12:44 - 1 comment

6. Does your content pass the five-second test?

   down and digest this lengthy text in detail. I’m so pleased they didn’t make it quick to read." ...

   David McGuire - 28/05/2019 - 10:02

7. Blogs bring credibility, better SEO, and new business

   tail’ searches where people are looking for specific lengthy terms in the search, there is a higher ...

   Tom Vaughton - 01/12/2015 - 10:01

8. If you find B2B content marketing boring, you’re doing it wrong

   marketer. Short-read data stories will engage the media to feature you much more than a lengthy report, ...

   Grace Garland - 07/04/2016 - 16:25

9. Digital Branding: 6 mistakes that let down your User Experience

   to keep in contact with the customer after the sale.  Many  also have lengthy forms as part of the payment ... it an intuitive process not a lengthy research task.  When you set out to travel from Birmingham to London by car ...

   Tom Vaughton - 25/10/2015 - 17:33

10. INTEGRATED MARKETING: Content marketing- choosing the right format

    at the different stages of an often lengthy and complex B2B buying cycle? Lucy Fisher investigates Content ... still be relying on more old-fashioned formats such as lengthy whitepapers. “It’s all ...

    Paola Bonfanti - 06/06/2011 - 16:23

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