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  • leveraging IPUs

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  1. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    deliberated this year, leveraging their collective knowledge and experience. For reasons of objectivity ...

    Joel Harrison - 15/12/2022 - 14:06

  2. The 7-Step Guide to Sales Acceleration for B2B Marketers

    landscape? How can B2B marketers strengthen and leverage their existing resources rather than replace them? ...

    Jerusa Calliste - 23/11/2022 - 09:54

  3. 7 Pillars of Successful Demand Generation

    how to: Fuel your demand gen engine Measure, analyze and optimize your campaigns Leverage ...

    Jerusa Calliste - 23/11/2022 - 10:02

  4. Inside Intent Data: Unlocking Demand Generation Results

    You'll learn  How are other B2B marketers leveraging intent data? Sources, objectives and challenges ...

    Jerusa Calliste - 23/11/2022 - 09:47

  5. Why marketing operations is the foundation of a successful modern marketing team

    no technologist is a magician. Without teams who are on board and well-versed in how to leverage data, ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. The Global ABM Conference 2022: What you missed out

    Alice challenged the view that ABM is all about the new, stressing the importance of leveraging ABM ...

    David Rowlands - 08/11/2022 - 12:09

  7. Does ESG get the gold standard for B2B at the DMA Awards?

    but this description belies a great deal of speed reading on behalf of the expert judging panel, leveraging decades ... engagement/branding programme from EY which demonstrated the importance of leveraging employees as a critical ...

    Joel Harrison - 18/10/2022 - 13:28

  8. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    than ever to cut through” Technology, as Renaye asserts, can enable companies to leverage creativity ...

    David Rowlands - 01/11/2022 - 08:16

  9. How marketers can achieve personalisation without third-party data

    in subscriptions, retention, or revenue. All of this can then be leveraged to deliver more proactive ... all leaders, not just marketing leaders, will need to defend their investments and leverage data ...

    Adam Greco - 05/09/2022 - 16:24

  10. Digital vs. print marketing: A bright and measurable future together

    and the customer. Leveraging tech for additional value For the seamless multi-channel experience to become ... a campaign and focusing on maximising effectiveness and measuring impact.  Marketers can leverage data ...

    Joe Courts - 03/08/2022 - 12:55

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