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1. Turn your product into your top marketing tool

   by leveraging customer data  No one likes to be sold past the close. Imagine investing in a new product only ... But for existing customers, marketers should be leveraging feature-level usage information they have ... to you.  You’ve worked hard to build your product, so leverage it for your messaging with intention ...

   Rebecca Grimes - 27/07/2022 - 09:04

2. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   to tell and expertise to share, so it’s essential to leverage that for the benefit of the business. Engage ... significant resources. Content marketing can be done similarly to personal branding: by leveraging quality ... the likelihood of engagement. Leveraging free CRM tools can help marketers keep track of these different ...

   Luis O'Cleiry - 28/07/2022 - 09:11

3. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

   Precision Digital leverages DAP to combine digital ads and content syndication to enable B2B marketers ... to better utilize their top of funnel campaigns.  Precision Events leverages DAP with access to event lead ... experiences at in-person and virtual events.  Precision Syndication leverages DAP with access to Integrate’s ...

   David Rowlands - 07/07/2022 - 12:59

4. People or personas? What B2B marketing can learn from B2C

   different parties in a transaction by leveraging datasets and audiences. This trend is growing all the time. ...

   Anonymous (not verified) - 08/08/2022 - 11:55

5. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   solution for data-driven B2B marketing. Leveraging Jabmo’s IP-based technologies, omnichannel capabilities, ... personal information. To overcome this challenge, First Onsite selected a platform that leveraged IP-based ... integrations with all the major marketing channels. By leveraging recent IP-based marketing technology, First ...

   David Rowlands - 08/07/2022 - 15:25

6. ABM is a marriage, not a fling

   leveraging your partners and other ideas. The impact on ROI long-term ABM has. How we achieved 3X sales ...

   Carolina Marino... - 24/06/2022 - 09:18

7. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   paid media (leveraging LinkedIn, Twitter and ABM platform Demandbase for precision company-targeted ... with Quarry’s Marketing Operations team, ZS leveraged Alteryx to pull in, process and merge data from disparate ...

   David Rowlands - 14/06/2022 - 11:16

8. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

   the tools and guidance for them to leverage this effectively.  About Webeo’s customers  European and US B2B ...

   David Rowlands - 07/07/2022 - 15:26

9. Agile working – What next?

   Learn more about leveraging dynamic resourcing models that change with each need, flexing into the wider ...

   Izzie Rivers - 18/05/2022 - 11:32

10. It’s time for B2B organisations to catch up on personalisation

    often have access to detailed and high quality first and third-party data. By leveraging business data, ...

    Kieron McCann - 31/05/2022 - 10:25

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