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- leveraging IPUs
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PROFILE: Lauren Flaherty- Head of Global Advertising, IBM
to be twofold, although with both factors very much intertwined. The first was the chance to leverage her ...
a12admin a12 - 28/09/2006 - 00:00
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PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business
potential of the Virgin acquisition for the business operation will only be leveragable at this point. ...
a12admin a12 - 09/07/2007 - 00:00
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PROFILE: David Sear- Chief Marketing Officer, Voca
the entire transformation of BACS has been designed to leverage the opportunities presented by what Sear sees ...
a12admin a12 - 15/12/2004 - 00:00
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B2B Sponsorships
leveraging the sponsorship investment and most organisations tend to budget in this way. Canon spent £18 ...
a12admin a12 - 14/12/2004 - 00:00
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PROFILE: Marc Tonnon- Marketer, BT
in 2001 as part of the spirit of privatisation, leaving BT with no opportunities to leverage ...
a12admin a12 - 07/11/2004 - 00:00
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SEARCH MARKETING: Searching the horizon
to 'click' through to) to leverage the benefits of search marketing. Both of these are particularly pertinent ...
a12admin a12 - 25/01/2006 - 00:00
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PROFILE: Danny Garvey- Vice President of Marketing, BT
advanced telecoms infrastructure in the world, corporates with a platform to leverage significant ...
a12admin a12 - 25/05/2005 - 00:00
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PROFILE: Jacqui Kean- Brand Marketing Director, The Economist
the utilisation of local knowledge to leverage commercial opportunities. Meanwhile, in the US what Kean describes ...
a12admin a12 - 30/05/2007 - 00:00
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PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate
inhouse. Another central focus of BoSC's marketing activity is development and leverage of what ...
a12admin a12 - 10/03/2006 - 00:00
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BRANDING: Best brand 2005- Bank of Scotland Corporate
and leverage of what it calls 'The truth'. This can be found in video form on the bank's ...
a12admin a12 - 10/03/2006 - 00:00
