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1. Improving CX with revenue enablement

   is right but that we are looking in the wrong places for it. That we are not leveraging our daily ... for example, ABM programs coordinated with customer success teams – leveraging MAP’s to provide thought ... leadership or innovation vs. Outlook. How can we leverage engagement data from different groups to better ...

   Adam Mincham - 10/01/2022 - 09:12

2. How human connection and automation come together to create today’s CX

   patience. Leverage automation to have a presence, to maintain a connection with customers, where static ... and jumping through other hoops to have their problems resolved. Automation should be leveraged to help ...

   Stephanie Copel... - 01/03/2022 - 09:19

3. Three tips to better product messaging

   practices, but the biggest tip for effective positioning is to leverage both sales and customer data (i.e. ...

   Rachel Rapoza - 30/03/2022 - 12:09

4. Jon Moger on what it takes to make a successful global brand

   of inspiration; “We’ve got good examples where teams take what works in one market and leverage ...

   David Rowlands - 24/03/2022 - 15:04

5. The Great Customer Resignation: Is AI the key to holding onto your customers?

   customer-centric business philosophy and leverage technologies such as CRM that can help optimise and personalise ...

   David Rowlands - 14/04/2022 - 08:18

6. Why B2B needs to invest in the metaverse

   and predictive modelling. Data unique to each customer that – in a metaverse – can be leveraged securely ...

   Martin Brierley - 21/03/2022 - 15:01

7. Leveraging emotional science to build a better brand

   Event General B2B marketing Marketing department Skills and competencies Master- Brand & Content Strategy Brand Leaders Innovation I'm Mario Natarelli, managing partner of MBLM (Pronounced Emblem). We are a brand agency headquartered in NYC. Over ...

   Mario Natarelli - 11/05/2022 - 12:51

8. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   of course you’re going to go with the one that’s ‘feminist’.” By leveraging social movements as a means ... like Pride in Our Workplace, listen and learn before you act. “Then it’s about how you can leverage ...

   David Rowlands - 25/02/2022 - 15:37

9. Choosing and using visualisations

   to story is key to leveraging the magic of visualisation, helping your audience see, understand and act ...

   Tobias Sturt - 10/03/2022 - 09:32

10. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

    experience. “Sugar customers can now leverage proven playbook capabilities within the Sugar platform ...

    David Rowlands - 02/02/2022 - 15:11

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