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1. Three demand generation focus areas you need to know

   intent and engage them throughout their journey. It's imperative now to leverage marketing ...

   Satish Sadasivan - 21/01/2022 - 15:35

2. CRO Playbook: 10 behaviour hacks to boost conversion

   on how to leverage our behavioural biases to boost your conversions. Your play-by-play guide on how ... to leverage our behavioural biases to boost your conversions.  Created in partnership with leading author ... to leverage our behavioural biases to boost your conversions. Tangent ...

   Jack Mann - 09/06/2021 - 11:23

3. We’ve come a long way, baby: How ABM has evolved over the last 18 years

   to the remaining 80% of accounts that deliver just 20% of profitable revenues, leveraging the fantastic technology ...

   Bev Burgess - 05/11/2021 - 10:30

4. Universal identity resolution is a myth. It’s also a bad idea

   too much leverage in maintaining identity dislocation between key programmatic, CTV and social ...

   Ray Kingman - 05/11/2021 - 09:31

5. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

   and NetWise, we will be able to offer a more holistic B2B audience platform to our clients, leveraging ...

   David Rowlands - 05/11/2021 - 12:23 - 1 comment

6. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

   At the person level, xiQ, leverages the DISC personality analysis to provide SDRs and sellers insights ... and sales teams in their ABM initiatives. At the person level, xiQ, leverages the DISC personality analysis ...

   Kavita Singh - 20/07/2021 - 14:27

7. Planning for 2022: An interview with Mercè and Steven Cozens

   of people and the skills required in marketing to fully leverage it. A one-to-one approach for a business ...

   David Rowlands - 19/11/2021 - 10:26

8. Unconventional ways of getting customer insight

   this distance freedom the customer has that enables them to give their honest insight, so it’s wise to leverage ...

   Kate Cox - 15/11/2021 - 09:25

9. What’s in store for B2B marketing in 2022?

   for companies in 2022. Reacting to the pandemic, many companies started to really leverage the channel, ...

   David Rowlands - 07/01/2022 - 15:27

10. Four game-changing insights driving customer acquisition in a digital world

    Digital selling is the art of leveraging online tools to find a buying audience, engage them ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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