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1. Three psychological pitfalls marketers should avoid in 2021

   to leverage consumer sentiment and personal data to make your communication more personal and relevant. It’s ...

   Norman Guadagno - 20/07/2021 - 11:06

2. News: Hootsuite announces integration with Microsoft Dynamics 365 to help customers drive brand value

   helps businesses and marketers weave social data to the whole of the organisation so they can leverage ...

   Kavita Singh - 27/11/2020 - 14:19

3. Awards case study: 9.9 Group wins gold for 'Best digital content programme'

   and produced by 9.9 Group. Leading cloud and virtualisation technology provider, VMware, leveraged the platform ... Leading cloud and virtualisation technology provider, VMware, leveraged the platform to reach out to its ...

   David Rowlands - 23/03/2021 - 13:37

4. Inside our ABM 2020 Report: Investments and technology

   and many leveraged their existing marketing automation or even CRM systems to achieve their objectives. We ... while 10% have an intent platform in use. 17% leverage an external data service for contact data ... enrichment, and a similar number leverage sales insights providers for the same reason.  ABM technology ...

   Kavita Singh - 10/12/2020 - 12:39

5. LoSasso Integrated Marketing

   leverage change to unlock potential. Our deep experience with B2B and high-consideration consumer brands ...

   Jack Mann - 16/02/2021 - 14:08

6. Why employee engagement is the critical driver for B2B market growth

   is that implementation starts from within. Organic employee engagement spurs brand advocacy; leverage it. Engaged ...

   Udayan Bose - 17/05/2021 - 14:44

7. Straight line to concentric circles – The complex world of B2B buying in 2021

   that could be leveraged to gain such insights. B2B buyers prefer suppliers who provide information for ease ...

   Satish Sadasivan - 04/08/2021 - 10:56

8. What does a psychological insight consultancy do?

   activity and ROI. In essence, we help organisations augment its existing data by leveraging the ‘why’s’ ...

   Dr. Simon Moore - 27/05/2021 - 17:29

9. News: MeritDirect acquires 180byTwo for its account-based marketing capabilities

   helping B2B and Account-Based Marketers leverage data, and analytics to prove ROI to their customers ... leverage data, and analytics to prove ROI to their customers for 20+ years. 180byTwo’s products, ...

   Kavita Singh - 27/11/2020 - 12:58

10. Microsoft wins gold for 'Most innovative use of martech'

    development: Leveraging Microsoft technologies like Azure, Office 365, LinkedIn for easy one-click ... to Microsoft's frugality has been leveraging its own technologies. One of Microsoft's big challenges ...

    David Rowlands - 22/03/2021 - 16:14

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