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  1. March 23 roundtable register

      Yes- I'd like to take part in this Roundtable ...

    scotty - 27/01/2023 - 09:38

  2. A new year, a new set of priorities: Tackling your 2023 budget

    Kind Scale. I know I sound like a broken record, but, again, be honest. Are you making work that’s ... but more, having an ecosystem that feels like it’s connected to your customers. One where: The brand message ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. Eight essentials for a successful global marketing rebrand

    instinct for what’s more likely to work, while your  in-house training team is invaluable in devising ... appreciate it and are likely to understand and engage with your new brand messaging. You can support ... the jargon  There’s nothing we B2B marketers like more than an acronym served with some technical jargon. ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Media and training marketing executive

    the reason you would like to join B2B Marketing and to better highlight your transferable skills. Please ...

    Jennie Barrick - 20/01/2023 - 14:33

  5. Live reaction: Can ChatGPT write your B2B copy?

    – I need to know, so I’m about to open ChatGPT for the first time. If you like, you can follow along to get ... I feel like I have a point to prove. For the most part, though, I’m not worried. AI needs source data ... people practice. These skills could get rarer in future. Meanwhile, I guess other skills – like writing ...

    David McGuire - 12/01/2023 - 14:34

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    branding project, wherein customers are central to the final results, are likely to set up inevitable ... like and what language you would use to describe this potentially stark, particularly scary landscape. ... are likely to be more or less always with us. Consider equally as constant corporate agendas shot through ...

    Sue Mizera - 15/12/2022 - 08:40

  7. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    and likely into next. But although spreadsheet ‘jockeying’ over budget lines can be reduced to a strictly ... likely to be feeling the fallout from economic headwinds and (at the very least) greater caution ... in their roles, but it does make everything else easier and other initiatives more likely to stick. Invest in your ...

    Joel Harrison - 14/12/2022 - 10:59

  8. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    consumer technique into the most B2C-like of B2B categories. But use of music wasn’t the sole reason ...

    Joel Harrison - 15/12/2022 - 14:06

  9. Feb 23 roundtable interest

      Company name   How we protect your data   Yes- I'd like to take part in this Roundtable ...

    scotty - 12/12/2022 - 13:00

  10. Propolis February ESG roundtable RYI

    should look like, to maximise resonance with buyers, employees and wider society.  Yes, I want in. ... stakeholders to invest How to credibly build ESG into your marketing activities… without sounding like an NGO ...

    scotty - 06/12/2022 - 10:55

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