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  1. The B2B Marketing Awards 2021: Check out who won big

    recognition. Hosted by Joel Harrison and Sarah Casswell, the evening took place in the stunning Grade II listed ... engagement initiative’ and the Grand Prix. The full list of Gold winners are: Best multichannel campaign. ...

    David Rowlands - 01/12/2021 - 16:29

  2. News: Annual study reveals rising stars in the marketing multiverse

    analysing the top 300 companies from the Forbes Global 2000 list using proprietary methodology, ... on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  3. How to realise the full potential of sustainability marketing

    Purpose-based brand strategy is too big for any one function to tackle alone.  To create a consistent narrative, ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. How to approach your ABX strategy

    in the name of remaining consistent across your list. Type of fields: Once more, consistency is the name ... to building out your data foundation, you need to focus on “that all important area we consistently hear: team ... alignment.” Taking collaborative steps when developing your target account list “Before you start thinking ...

    David Rowlands - 10/11/2021 - 10:57

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    they are not consistently relevant enough…on serving a customer’s most relevant needs in the moment.” ABM continues to ride ...

    David Rowlands - 19/11/2021 - 10:26

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the essentialness for CMOs to be, among a growing list of other things, customer-centric. Given the fact ...

    Sue Mizera - 19/11/2021 - 09:34

  7. 11 words to delete from your B2B copy

    and phrases you can stop using right now OK, enough preamble. You’re here for a list of words you should ... a word that occurs in one place only: B2B product sheets. Specifically, in the list of features, when ...

    David McGuire - 18/11/2021 - 16:34

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients even being aware that you’re doing it. Other parts of your business actively do this consistently ...

    John Allen - 17/11/2021 - 08:39

  9. The data and science you need to know when approaching ABM email marketing

    are consistent as we move into the question of “how urgent is it to fix your problem.” Once more, quantified ... contained a personalised video email somewhere in the middle of the list. “Neuroscience shows the honest ...

    David Rowlands - 16/11/2021 - 09:39

  10. Four tips and tricks to think differently about content management and improve digital experiences

    controls, will ensure agencies consistently adhere to the brand, tone-of-voice and style guidelines when ...

    Kieron McCann - 10/11/2021 - 14:59

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