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  1. Improving CX with revenue enablement

    number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your ... of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies ...

    Adam Mincham - 10/01/2022 - 09:12

  2. Five ways AI impacts demand generation

    Similarly, AI-driven automated email lists help you figure out how often a lead clicks on links, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Everything you need to know to create a high-converting B2B product page design

    product Plenty of B2B pages include a neverending list of product specifications and features, but how ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  4. Annabel Rake on the importance of sustainability in marketing

    issues.”  For example, at the start of COP26, Deloitte produced a Lightbulb List: a collection of 30 ...

    David Rowlands - 02/12/2021 - 08:50

  5. The B2B Marketing Awards 2021: Check out who won big

    recognition. Hosted by Joel Harrison and Sarah Casswell, the evening took place in the stunning Grade II listed ... engagement initiative’ and the Grand Prix. The full list of Gold winners are: Best multichannel campaign. ...

    David Rowlands - 01/12/2021 - 16:29

  6. News: Annual study reveals rising stars in the marketing multiverse

    analysing the top 300 companies from the Forbes Global 2000 list using proprietary methodology, ... on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  7. How to approach your ABX strategy

    in the name of remaining consistent across your list. Type of fields: Once more, consistency is the name ... alignment.” Taking collaborative steps when developing your target account list “Before you start thinking ... about creating or iterating on your target account list, it’s really important that you build out your ...

    David Rowlands - 10/11/2021 - 10:57

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the essentialness for CMOs to be, among a growing list of other things, customer-centric. Given the fact ...

    Sue Mizera - 19/11/2021 - 09:34

  9. 11 words to delete from your B2B copy

    and phrases you can stop using right now OK, enough preamble. You’re here for a list of words you should ... a word that occurs in one place only: B2B product sheets. Specifically, in the list of features, when ...

    David McGuire - 18/11/2021 - 16:34

  10. The data and science you need to know when approaching ABM email marketing

    contained a personalised video email somewhere in the middle of the list. “Neuroscience shows the honest ...

    David Rowlands - 16/11/2021 - 09:39

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