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  1. EMAIL MARKETING: Is email the new DM?

    Jane Byrne, product manager at Thomson Local, explains: "The negative publicity around spamming ...

    a12admin a12 - 07/11/2004 - 00:00

  2. EVENTS ANALYSIS: Up close and personal with exhibitions

    that the possibilities are endless- from creating groups or communities on LinkedIn for people planning to attend a show ...

    a12admin a12 - 04/05/2010 - 00:00

  3. CASE STUDY: Siemens PLM Software chooses Eloqua to balance global brand and local flavour

    Marketing automation The Challenge When you’re selling complex software that helps companies innovate and build world-class products, consistency and clarity of marketing communications is a must. Maintaining that message consistency is a challenge for an ...

    Alex Aspinall - 20/06/2011 - 15:24

  4. BEST PRACTICE: Creating the right marketing team

    on promoting the organisation to the wider marketing community, as well as on filling individual positions. ...

    a12admin a12 - 19/12/2005 - 00:00

  5. PROFILE: Neil Thompson- Group Brand Manager, Speedy Hire

    year, a Business in the Community Award for responsible marketing and a Hire Association Europe Award ...

    a12admin a12 - 30/08/2007 - 00:00

  6. BEST PRACTICE: Procurement – Revenge of the nerd?

    community who eye procurement suspiciously. They claim lack of imagination, tunnel vision on the bottom line ...

    a12admin a12 - 25/05/2005 - 00:00

  7. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

    needs.” He describes the community wardens programme the company runs with Brent Council as an example ...

    a12admin a12 - 28/02/2005 - 00:00

  8. EMAIL MARKETING: Why isn't viral catching?

    like the common cold, a viral marketing campaign is self-propagating. It exploits existing communities ...

    a12admin a12 - 20/08/2005 - 00:00

  9. PiP: Pushing the envelope

    community,î he says. ìThe campaign has not done a bad job to date, but the proof of the pudding ...

    a12admin a12 - 29/03/2006 - 00:00

  10. ANALYSIS: B2B marketers procrastinate over VDP

    are not 'traditional' printers. They are emerging from sectors such as the mailing house community. Both Total DM ...

    a12admin a12 - 27/01/2005 - 00:00

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