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  1. 10 lessons learned after 10 years of modern selling

    forward from this moment.   10. Think global, not local We all had to adapt to the world of remote working ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    message. 20 diverse employees in differing roles all commenting on your new product, a local initiative, ... to match the perceptions each local territory takes from such elements. LG: How can marketers keep ...

    David Rowlands - 10/12/2021 - 10:37

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and their organising and sponsoring local riding clubs. Customer care delivers individual satisfaction: “If you lose ... HighKit organises and sponsors local riding clubs via apps that offer the satisfaction and relatedness ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Taking the pulse of your brand and communications

    local charities or environmental sustainability goals. Once this purpose is defined, we can move onto ...

    Mercè Cozens - 27/10/2021 - 09:57

  5. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    of local nuances and local markets. Particularly at the moment, we’re definitely seeing a trend that’s ... mindful of their local customers, clients and communities. And that’s really what it’s about for me ... stretch enough to be relevant locally, while having the full power of the global network behind you. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  6. News: Expandi Group announces the integration of AccountInsight into the group

    market (matched with local Chamber of Commerce listings).  Depth: mixing intent data at account level ...

    Lucy Gillman - 04/10/2021 - 10:43

  7. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    and their organising and sponsoring local riding clubs. Customer care delivers individual satisfaction: “If you lose ... HighKit organises and sponsors local riding clubs via apps that offer the satisfaction and relatedness ...

    Sue Mizera - 15/09/2021 - 11:07

  8. 7 alliance partner marketing pitfalls you may not know (but should)

    of buy-in  and training  with  the  local   sales   team   No matter  how strong the relationships between ... allied marketing teams,  executives,  and  local field sales teams,   if the alliance is to succeed,  ...

    Rod Griffith - 26/08/2021 - 10:42

  9. Part 2: Auditing a brand may make B2B consider brand building

    we haven’t partaken in too much of the local holiday tipple – we really mean it! Carry on reading ...

    Mercè Cozens - 07/09/2021 - 15:05

  10. News: Seismic surpasses $200M in annual revenue run rate

    sales enablement leader has enabled us to help local businesses adapt to new ways of working ... such as Uberall and Maersk coming aboard, we’re in a stronger position than ever to support local businesses ... enablement leader has enabled us to help local businesses adapt to new ways of working and capitalise ...

    Kavita Singh - 12/08/2021 - 14:39

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