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  1. Why you need emotional marketing in 2022

    if your brand and your usual communication is typically very informative, technical and high-quality ... have concerns about ‘quality reach’ i.e. reaching their intended audience and persona. So, I wouldn’t ... – and that’s gold dust to many B2B marketers who need to deliver quality MQLs. Want to learn more about how ...

    David Rowlands - 20/01/2022 - 08:51

  2. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    value they deliver to customers and partners, along with the quality of the team behind it all. We’re ...

    David Rowlands - 20/01/2022 - 14:46

  3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    to reduce the complexity in the sales process so you can attract quality leads. Here are five ways you can ... are a source of high-quality leads. If you have clients who can vouch for your product or service, use them ... take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...

    Richard Conn - 07/01/2022 - 12:30

  4. Five ways AI impacts demand generation

    experts find it rewarding to automate repetitive tasks, generate high-quality leads and get AI-powered ... collected information. As we discussed above, high-quality data is required for segmentation, scoring leads, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. 10 lessons learned after 10 years of modern selling

    features and solutions in a strong harmony in order to bring high-quality experiences to users.  2. Power ... about empowering your buyers, those who are on the final end engaging with your team. High-quality ... Intelligence powers growth and iteration Buyer experience is vastly improved when it is based upon quality ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Eight areas that marketing need to focus on to future-proof their 2022

    months. Read our case study here-  we found lead quality was greatly improves when we switched part of our ...

    Kate Cox - 10/01/2022 - 15:16

  7. 8 tips for sustainable lead generation

    quality leads with prospects who have an appetite for your products, they will quickly sap budget. ... be channeled towards generating high quality opportunities in a targeted and focused way. We provide 8 tips ...

    Daniela fernandes - 07/01/2022 - 11:18

  8. What’s in store for B2B marketing in 2022?

    into previously high human touch roles, especially professional services with Ai providing better quality, cheaper ... quality, or any number of other attributes. Problems arise when the expectations set by a brand ... algorithms to do everything from maintaining call quality to help us take better pictures, and of course, ...

    David Rowlands - 07/01/2022 - 15:27

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While loyalists all have high praise for HighKit’s quality clothing lines, most see the company as more ... Aesthetics, quality and high value for a high price. Everyone wearing HighKit clues into this.” Satisfaction ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    it’s innovative, it probably isn’t.  Innovation is one of those show-don’t-tell qualities. If something ...

    David McGuire - 18/11/2021 - 16:34


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