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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   the ‘bad reputation’ of the company was unwarranted, they were concerned about losing ground to the market ...

   Sue Mizera - 27/02/2023 - 15:39

2. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   of an integration. Losing this knowledge could be a key reason why so many mergers fail. If you’re a marketer from ... lined. Don’t ever lose sight of Business As Usual. Many mergers take far longer than expected to formally ...

   Joel Harrison - 21/11/2022 - 10:29

3. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   and personalisation. I think sometimes you can lose sight of the creative that can bind a campaign together,” Renaye ...

   David Rowlands - 01/11/2022 - 08:16

4. Online marketplaces – Threat or opportunity for B2B vendors?

   and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ...

   Kieron McCann - 24/10/2022 - 09:46

5. Five ways you can ensure your prototype gets you big time investment

   get the all important cash to take you forward to building your product and realising your dream.  ...

   Martin Brierley - 29/09/2022 - 10:24

6. How marketers can achieve personalisation without third-party data

   change. If these rulings continue, Google Analytics may very well lose some of its most useful features ...

   Adam Greco - 05/09/2022 - 16:24

7. What you missed at Ignite USA

   it comes to making a B2B purchase, emotion means the difference between winning and losing" Chris ... the board ‘get’ to the (in)authentic rise of ESG in marketing. Paul Cash took us back to the origins of B2B- ...

   David Rowlands - 10/06/2022 - 10:46

8. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   that define successful B2B brand experiences- and uncover what separates the winning brands from the losing ... that the brand experience gap between winning and losing B2B brands has narrowed by 51%. In light ...

   Jonathan Turner - 20/07/2022 - 09:29

9. Under the hood of Amex’s success with small businesses

   agility and adaptability. Despite sometimes having ‘less cash in the bank for a rainy day,’ smaller ...

   David Rowlands - 10/08/2022 - 10:13

10. The future of digital marketing from the Metaverse to AI and everything in between

    Afterall, if you find out what’s important because you’re losing market share to your competitors, then it’s ...

    Michael Dean - 21/06/2022 - 09:14

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