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  1. The B2B Marketing Awards 2021: Check out who won big

    campaigns including budget, objectives, techniques and client testimonials. It could be you on stage at next ...

    David Rowlands - 01/12/2021 - 16:29

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    He brings a huge amount of digital marketing experience, from both the client and agency side, his ...

    David Rowlands - 30/11/2021 - 16:39

  3. How CogniClick can personalise your content for ABM success

    outlines the benefits of the assessment format. Clients answer questions based on what they’re experiencing ... this is not a comparative result, but rather detailed information on the client's own results. As Helen maintains, “a ... an example report: Using CogniClick’s ABM tool, you can create a bespoke report including a client’s name, ...

    David Rowlands - 26/11/2021 - 14:56

  4. How to realise the full potential of sustainability marketing

    sustainability strategy helps make customers more loyal and improves your brand identity. A host of research ... and better describe your brand values to end customers. As your clients see this focus, they will support you ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. B2B Marketing Awards 2021: Check out the winners here!

    and results. Client testimonials. How you can create your own award-winning campaigns. The tips and tricks from ...

    Daniela fernandes - 26/11/2021 - 12:11

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    There are reportedly over 7,000 suppliers, with 91 being the average number of tech stack suppliers per large client ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients will be more than happy for you to share posts, reviews, feedback or messages that benefit you. ... UGC practices involve social media. It’s where conversations between clients are happening more ... clients even being aware that you’re doing it. Other parts of your business actively do this consistently. ...

    John Allen - 17/11/2021 - 08:39

  8. Unconventional ways of getting customer insight

    managed by real UK-based chat agents- on behalf of its clients. In addition to giving customer service, ...

    Kate Cox - 15/11/2021 - 09:25

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    hit their numbers, win deals and create loyal customers. Those who neglect the importance of learning ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    family with Eyeota. Once together, we can work to create a complete solution for clients, enabling a full ... and NetWise, we will be able to offer a more holistic B2B audience platform to our clients, leveraging ... a powerful combination of data, technology and insights that help clients better target and engage audiences ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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