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  1. Simon Daniels on the MOPs dos and don’t for 2022

    opportunity and fairly pointless,” he adds. In a similar vein, AI and machine learning are set to have ... and generate additional engagement.” Simon’s final advice is clear: “the world has changed for good. Don’t ...

    David Rowlands - 25/01/2022 - 08:55

  2. Why increased customer privacy provides an opportunity for marketers

    pixel that, when loaded, tracks the user as an open in addition to details like IP address for regional ...

    Sam Holding - 26/01/2022 - 10:07

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital ... on the company’s RevTech Revolution promise to put the power of AI, big data, and machine learning behind every ... member of the revenue team.  Additionally, today’s funding will accelerate 6sense go-to-market ...

    David Rowlands - 20/01/2022 - 14:46

  4. Three demand generation focus areas you need to know

    rate, giving marketers access to a vast pool of data and insights. The use of machine learning ... automation and AI to process big data and understand buyer behavior better. Machine learning algorithms will ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. How chatbots can enhance your ABM strategy

    with a range of specific uses for ABM. In addition to offering personalised assistance like scheduling demos ...

    Justin McDonald - 19/01/2022 - 09:16

  6. Five ways AI impacts demand generation

    without any sign of fatigue or loss of accuracy. What's more, thanks to machine learning ... Processing (NLP) and machine learning help users access information without any barriers.  AI can look ... by 2025. The rise of AI allows the opportunity to clean their data in a matter of minutes. Machine learning ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. 10 lessons learned after 10 years of modern selling

    to work. Additionally, data from McKinsey has found that 85% of B2B decision makers expect hybrid ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  8. Improving CX with revenue enablement

    in traditional systems (MS Outlook), where it is more available in the new (Teams/Slack). Additionally, our ...

    Adam Mincham - 10/01/2022 - 09:12

  9. What’s in store for B2B marketing in 2022?

    increasingly means powered by artificial intelligence or machine learning algorithms that are capable ...

    David Rowlands - 07/01/2022 - 15:27

  10. Practical magic: Cooking up a potion for success for your ABM programme

    for additional engagement. This can help people remain engaged and take part. For example, you might ask everyone ...

    David Rowlands - 07/01/2022 - 09:03

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