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  1. The data and science you need to know when approaching ABM email marketing

    emails, how video format triumphs over flat text and the benefits of static email content. What ... “without the emotional appeal, the results fall really flat.” “When people say you need to use quantified, ... based on hard data: why you need emotion in your emails, how video format triumphs over flat text ...

    David Rowlands - 16/11/2021 - 09:39

  2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    struggling to tell a clear and consistent story as a result or creating ‘flat’ content which then needs heavy ...

    Andrew Mildren - 02/11/2021 - 15:10

  3. How to use humour in your B2B content (and how not to)

    see more humorous content in B2B? In short, it’s risky. Jokes can easily fall flat – worse, they can ...

    David McGuire - 20/09/2021 - 11:07

  4. Is this the end of the B2B whitepaper?

    consideration phase. Occasional gated lead magnet and the ebook’s brainier, less handsome twin.* And now, ... existence – especially if it’s going to be gated as a lead magnet – except to become bigger still? More ... gated lead magnet and the ebook’s brainier, less handsome twin.* And now, according to Salesforce’s ...

    Kavita Singh - 18/08/2021 - 17:25

  5. 4 product launch failures and what we can learn from them

    and changed their formula for the first time in 99 years. But it fell flat. Within weeks, Coke were fielding ... But it fell flat. Within weeks, Coke were fielding 8,000 complaints a day, and one angry customer even took ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  6. Three psychological pitfalls marketers should avoid in 2021

    click-through rates and click-to-open rates, on the other hand, remained relatively flat. This signals ... on the other hand, remained relatively flat. This signals that emails with “ An important message from our CEO” ...

    Norman Guadagno - 20/07/2021 - 11:06

  7. How managers can support employees with their mental health

    for employees to utilise; perhaps an email can also be drafted by HR explaining the office flat plan ...

    Kavita Singh - 22/07/2021 - 10:34

  8. CASE STUDY: 'Take off with Magnet Trade' for Magnet Trade by Refinery Marketing Communications

    with their complimentary flights voucher. The campaign drove customer sales to Magnet Trade despite a declining market, ... the Autumn. Plus there were many happy Magnet Trade customers who jetted away to exotic destinations ... on the house. About Magnet Trade • Magnet Trade supplies kitchens and joinery to the building trade via 200 ...

    Gemma Huckle - 24/10/2011 - 15:09

  9. CASE STUDY: 'Making it Magnet makes you more' for Magnet Trade by Refinery

    twice as many outlets. Based in Darlington, Magnet Trade have operated for over 90 years and have ... knowledgebank/demand-generation/case-studies/case-study-making-it-magnet-makes-you-more-magnet-trade About the client Magnet Trade supplies kitchens and joinery to the building trade via 200 branches ... and are the business to business arm of the Magnet kitchen retail brand. It sells solely to trade professionals, who ...

    a12admin a12 - 19/08/2010 - 00:00

  10. News: Chris Schermer elected chairman of Magnet Global Agency Network

    firm Schermer, has been elected chairman of the board of marketing and advertising global network Magnet. Schermer ... has been a Magnet member since 2014, and Chris has served on Magnet’s board of directors since 2018, ... leading the network’s branding and website.  Magnet collectively boasts capitalised billings of $2 billion ...

    Kavita Singh - 18/11/2020 - 10:39

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