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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    opportunity, but everyone is not able to take advantage of that opportunity in the same way. So, businesses ...

    David Rowlands - 12/01/2022 - 14:12

  2. Improving CX with revenue enablement

    resides, where we can truly drive competitive advantage from mining our interactions with clients ... (how they feel about us/engagement) – this is where competitive advantage on first-party data comes ...

    Adam Mincham - 10/01/2022 - 09:12

  3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...

    Richard Conn - 07/01/2022 - 12:30

  4. Five predictions on data changes to future-proof your 2022

    the numerous advantages that Unified IDs have over cookies. Firstly, they have a longer shelf life than ...

    Jon Clarke - 20/12/2021 - 12:01

  5. Establishing the right goals in 2022 for small businesses

    While the main business fundamentals are similar for small and large businesses, execution is different ...

    Rebecca Grimes - 20/12/2021 - 12:14

  6. Six B2B industries that should be leveraging marketing automation

    decision-makers, swaying them to your brand over another. Lead scoring is a massive advantage here, helping ...

    Tom Ryan - 14/12/2021 - 08:58

  7. The big lie of thought leadership in B2B

    above is raw material, rather than intelligence itself. We can only gain real advantage once we analyse ...

    Philip Trippenbach - 07/12/2021 - 09:12

  8. Why your competitors are creating content in clusters (and why you should too)

    related to the main topic of your pillar page. Topic clusters should work together to give your audience ...

    Kerrie Malone - 06/12/2021 - 09:28

  9. Are the 2020s the Decade of the Great B2B Rebranding?

    reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ... or services to value chains mainly interested in price and efficiency? Not to do so misses huge opportunities. ... and so global and pan-cultural. SDT specifically defines three main intrinsic needs which, if satisfied, ...

    Sue Mizera - 01/12/2021 - 10:47

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    that are easier done in-person. DR: When it comes to planning for the year ahead, what’s your main piece of advice ...

    David Rowlands - 19/11/2021 - 10:26


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