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  1. Barbara Stewart on nailing your CX in 2022

    education. Marketing can help educate, support and bring the personas in. As she maintains, you need ‘agile’ ... the time for excuses is over. “We’ve had these tools for a long time,” she maintains. “We knew that mass ... been four clicks of a button?” It doesn’t stop there. As she maintains, emotional drivers are higher ...

    David Rowlands - 18/01/2022 - 08:48

  2. Five ways AI impacts demand generation

    done), whilst others maintain that it will simply augment traditional methods. So, what's the truth? ... into customer details such as purchase history and browsing behaviour. This not only gives marketers intuitive ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. 10 lessons learned after 10 years of modern selling

    in the sector brought on by the pandemic, we need to find new ways to maintain that personal connection. Video ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Improving CX with revenue enablement

    but generally B2B companies have more direct engagement with their customers post purchase. As we move from left ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    algorithms to do everything from maintaining call quality to help us take better pictures, and of course, ...

    David Rowlands - 07/01/2022 - 15:27

  6. Practical magic: Cooking up a potion for success for your ABM programme

    leaving too long a gap between the first and second session: —this way you ensure that you maintain ...

    David Rowlands - 07/01/2022 - 09:03

  7. twogether on winning Gold for ‘Best use of direct mail’

    personalised customer gifting world is a hot area of growth.” As Minaz maintains, modern direct mail doesn’t ...

    David Rowlands - 21/12/2021 - 15:26

  8. Five of the best digital marketing strategies B2B can learn from B2C

    Purchasing is always an emotional decision, so your B2B strategy should focus on producing an emotional ... their trust before purchasing. But if there’s one thing we can learn from Dropbox, it’s that we can certainly ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  9. Six B2B industries that should be leveraging marketing automation

    to build and maintain relationships is the difference between winning or losing a significant deal. ... to see a long sales cycle. This means it’s essential to maintain contact, stay front of mind, and make ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Everything you need to know to create a high-converting B2B product page design

    Business decision-makers are now conducting more research online before making purchases. That’s why your ... product pages for quick purchases, B2B product pages should nurture the viewer and encourage them ... communications and time than B2C purchases. A simple “buy now” or “get in touch to buy our product” isn’t going ...

    John Allen - 09/12/2021 - 13:55 - 1 comment


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