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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Institute's thinking is one major assumption — that customers will take control of their own buying journeys ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Hiscox launches card game to educate businesses about cyber security

    with the majority (63%) of companies surveyed dedicating 21% of their IT budget to preventing cyber-attacks. ...

    David Rowlands - 30/11/2021 - 09:52

  3. Four game-changing insights driving customer acquisition in a digital world

    and certainly for PassFort, LinkedIn has played a major part in our new business. A quick reminder There has ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Gilroy

    through nurture, and on to winning major bids and deals. We are experts at working alongside your sales ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    their intrinsic motivations and their very humanity at the centre of the brand? The second major purpose ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Four tips and tricks to think differently about content management and improve digital experiences

    the people in the content supply chain are a key component in managing the challenge of personalisation ...

    Kieron McCann - 10/11/2021 - 14:59

  7. Approaching a new CMO role: An interview with Eric Schou

    customers and the business. As a key component of Cisco’s solution for full-stack observability ... that data and creativity are invaluable components of a successful strategy, but, without doubt, the data ... component of a technology company’s marketing strategy, has meant far greater reliance on virtual events. ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  8. News: Gravity Global receives major investment from private equity fund to continue international expansion

    for a major investment. According to the statement this investment will support Gravity as it continues its ... and excited about our future together.” Gravity Global has a number of major clients, including Embraer, ... an agreement with Elysian Capital, a UK-based mid-market private equity fund, for a major investment. anonymous ...

    David Rowlands - 09/09/2021 - 15:08

  9. Marketing process improvement isn’t just for the tough times

    mindset for a moment, the best sales people don’t suffer from inertia to drive results. The majority throw ...

    Steven Cozens - 29/09/2021 - 09:55

  10. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    is quickly becoming a critical component of successful B2B businesses. So where should you start if you’re ... now! Customer experience (CX) is quickly becoming a critical component of successful B2B businesses. So ...

    David Rowlands - 02/09/2021 - 09:58

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