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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    6sense has released 52 major platform features, made two other acquisitions (Fortella and Slintel), ... collaboration are major pain points in driving effective sales and marketing. 6sense’s solution acts ...

    David Rowlands - 20/01/2022 - 14:46

  2. Five ways AI impacts demand generation

    strategy in place! The major impact on demand generation is on creating a hyper-personalised experience ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. 10 lessons learned after 10 years of modern selling

    celebrated its 10th anniversary. This has been a major milestone, both personally and for the rest ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Eight areas that marketing need to focus on to future-proof their 2022

    targeting: what marketer wouldn’t want new ways of reaching in-market buyers beyond paid search or prospect ... marketing budget to a branding medium and it helps drive volume of branded search leads. 6. Realtime ... bidding with CRM and first party data feedback loops providing search engines data on which audiences ...

    Kate Cox - 10/01/2022 - 15:16

  5. Designing a digital marketing strategy

    that is social media, content or email marketing, paid advertising or search engine optimisation. As more ...

    Daniela fernandes - 07/01/2022 - 11:32

  6. Christelle Fraysse on the importance of a solid CRM system

    spent the majority of my career working in IT, I have 25 years of global business experience ... are the major challenges facing marketers when trying to get that all important alignment with sales?  Bridging ...

    David Rowlands - 16/12/2021 - 12:19

  7. Five of the best digital marketing strategies B2B can learn from B2C

    to market to them.  So, whether it’s a procurement director at a major bank or a partner in a small law ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  8. Why your competitors are creating content in clusters (and why you should too)

    Insight & Intelligence When it comes to search engines, we all know that keywords are crucial- ... search engines have changed the way they rank content, which means that simply choosing a random keyword ... to base your next blog on is no longer the best approach to search engine optimisation (SEO). Growing ...

    Kerrie Malone - 06/12/2021 - 09:28

  9. Six B2B industries that should be leveraging marketing automation

    candidates better and what they’re skilled at based on the resources they download or the searches they run ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Everything you need to know to create a high-converting B2B product page design

    users to take the next step.  Also, consider your search engine optimization (SEO) strategy. Successful ...

    John Allen - 09/12/2021 - 13:55 - 1 comment


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