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  1. Propolis leader roundtable- Oct 22

    to say to reassure your team - and how to say it How to manage conversations with wider stake holders  ...

    scotty - 13/09/2022 - 09:08

  2. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    for providing a truly global end-to-end offering for its clients. Rombii’s founder Sam Howell and its managing ... of the nuances in each market in what is a diverse region.” Marcus Wilkinson, managing director, Rombii, ...

    David Rowlands - 08/09/2022 - 09:00

  3. Why the moon landing began with good branding

    how often this presents a difficulty. Positioning: What holds everything together at the center? Your ...

    Sue Mizera - 03/08/2022 - 09:59

  4. News: Richard O’Connor promoted to CEO of B2B Marketing

    Master- Teams, Resourcing & D&I Richard O’Connor, managing director of B2B Marketing, has ... were firmly at the helm. However, in February 2022, Richard O’Connor was appointed managing director, ... and intelligence business, part of RELX plc. The decision to appoint a managing director was not taken lightly, ...

    David Rowlands - 30/08/2022 - 15:36

  5. How marketers can achieve personalisation without third-party data

    then another to analyse it, these capabilities can and should be combined to reduce costs.  Data management ...

    Adam Greco - 05/09/2022 - 16:24

  6. The importance of brand personality in B2B – and how to find yours

    Content Strategy Brand Campaign management Creativity Every B2B company should understand the impact ... B2B company should know what this personality is to manage and direct its impact. If you don’t define ... and manage your brand personality, somebody else will and you probably won’t appreciate the results. What ...

    Sue Mizera - 25/08/2022 - 14:16

  7. Why email automation is ideal for improving internal team processes

    of the sales and marketing management teams. It’s efficient in that the whole team is aware of the lead right ... and processes but you can see how it results in; Streamlined lead management. Better sales and marketing ... with automated emails.  Running internal recruitment campaigns? Manage the candidate application process via ...

    Tom Ryan - 24/08/2022 - 09:41

  8. News: The B2B Marketing Awards shortlist announced!

    Management The Demica Marketing Team DHL Supply Chain Kalibrate LeasePlan UK Marketing Team Markel Marketing ... email marketing manager, Atlassian 26. Specialist B2B agency of the year Stein IAS Brands2Life Clarify ...

    David Rowlands - 23/08/2022 - 09:55

  9. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    User Experience and Content Hub. SalesForce: Campaign Attribution, Lead Routing and Management. Domo: ... Measurement, reporting and dashboards. Demand.Center: Campaign Hierarchy, Attribution and Cloning. The key ...

    David Rowlands - 07/07/2022 - 12:35

  10. Forget everything you (think you) know about ABM

    definition of marketing, it’s the management process responsible for identifying, anticipating and satisfying ...

    David Rowlands - 18/08/2022 - 15:17


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