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  1. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    strategy was to create an internal brand that positioned the company as a center of learning excellence, ... biggest ever internal event. The center-piece was a direct mail sent to homes, with instructions to open ...

    David Rowlands - 14/06/2022 - 12:23

  2. People or personas? What B2B marketing can learn from B2C

    have professional purchasing and budget-management responsibilities at work.  So what are the most ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  3. Under the hood of Amex’s success with small businesses

    management Leaders Creativity CX Innovation There’s nothing small about Amex’s work with small businesses. ...

    David Rowlands - 10/08/2022 - 10:13

  4. Propolis salary benchmark 2022

    level marketing roles Once more, salaries are higher in the capital when it comes to marketing managers ... lower figures, but a similar trend: London-based marketing managers reap £42,000 compared to an average ... of £36,000 in capital Northern cities. Digital marketing managers, however, earn a varied range of salaries: ...

    scotty - 22/07/2022 - 12:04

  5. How your peers are measuring marketing operations

    “you can’t manage what you can’t measure”, it’s vital that MOps teams have a set of metrics that can ... and pipeline. When it comes to MOps though, which is more likely to be managing the tech stack and audience data ... interesting direction, that of MOps task management and planning. Again, not completely in-scope here, ...

    Simon Daniels - 25/07/2022 - 10:08

  6. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

    As well as bolstering their existing project management, client services and talent teams. Punch! B2B has ... expanded to offer new services, including motion graphics, paid media management, insight and research.  ...

    David Rowlands - 25/07/2022 - 11:24

  7. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    who have expansive marketing teams and budgets with in-house graphic designers, social media managers ... at that time we lacked the resources to invest in formalised social media management. So, we needed to tap ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  8. Campaign communication – a framework for success

    Content marketing Campaign management Download this now A successful marketing campaign needs ...

    Daniela fernandes - 20/07/2022 - 14:00

  9. Perfecting pipeline management to boost B2B sales

    get that. Sales pipelines can provide an abundance of useful insights when they’re managed effectively ... to pipeline management can provide insight into all of these questions, yet 56% of managers ...  state their effectiveness in managing pipelines is poor or neutral. Here’s some actionable pipeline management tips ...

    John Cheney - 13/07/2022 - 11:22

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    by enabling organisations to anticipate, shape and manage change. Through this programme Deloitte’s commitment ... to risk management and value creation demonstrates an inherent behaviour of reliability and dependability. ...

    Jonathan Turner - 20/07/2022 - 09:29

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