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  1. News: The Martech Awards winners

    Campaigns Martech Campaign management The Martech Awards honours those leading the way in the martech from ...

    David Rowlands - 08/07/2022 - 09:05

  2. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    strategies.  About Integrate In 2019, Integrate made two acquisitions – an event lead management and an ABM ... management capabilities and universal mobile app to enable B2B marketers to deliver more buyer-driven ...

    David Rowlands - 07/07/2022 - 12:59

  3. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    Director – Influencer/Decision maker. Digital Marketing Manager – Influencer. Post purchase the digital ...

    David Rowlands - 07/07/2022 - 15:26

  4. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

    things such as call center routing, then you need to ensure you have a platform that allows easy ... with call center tracking. Integration goes way beyond metrics, however, and integrating conversational ... ask, “ what is an inbound call center going to do to help me? ”. It can, with the right tools ...

    John Allen - 15/02/2022 - 14:50

  5. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    Change management Leaders Innovation Internal & External talent I coined this title phrase some years ... This was especially so when it comes to internal change management.  I recently read a New York Times article We Have ... the certainty of desirable results."   Added Jennifer Mueller, a professor of Management at the University ...

    Sue Mizera - 10/06/2022 - 08:58

  6. Let’s get personal

    manager this session will give you some top tips that will make you think twice about the time ...

    Charlie Nicholson - 27/06/2022 - 10:48

  7. What you need to know about customer advisory boards

    and I’m a senior manager, product marketing at My role is leading on our global efforts ... agree with the customer success managers and senior stakeholders that everyone is happy and once ... Lindsay and I’m a senior manager, product marketing at My role is leading on our global ...

    Dean Lindsay - 16/06/2022 - 09:10

  8. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    management Leaders Creativity Innovation The Digital Publishing Awards honours the industry’s top talent- ... Newman, CRO, EMEA, PubMatic For Richard Reeves, managing director, AOP, in the face of change, it’s now ... wonderful to have it recognised!” Richard O'Connor, managing director, B2B Marketing, added: "B2B ...

    David Rowlands - 16/06/2022 - 15:23

  9. How to make intent data a cornerstone of campaign excellence

    to digitally transform, manage applications, optimise processes and ensure regulatory compliance. I manage our ...

    Ben Beeching - 22/06/2022 - 10:11

  10. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    security leaders, HR professionals and workplace managers to generate qualified leads with an exposure ... welcome visitors, keep employees safe, book desks and conference rooms and manage deliveries in over ... to showcase its workplace management platform as the preferred choice.  Objectives of the campaign  ...

    David Rowlands - 14/06/2022 - 10:15


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