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1. SEARCH MARKETING: Sensational search

   to manage visitor interest and requirements. Bringing prospects to sites that don't meet ... developments will see it continue to grow at its current phenomenal rate. As Paul Mead, managing director ...

   a12admin a12 - 22/09/2005 - 00:00

2. BEST PRACTICE: Green marcomms

   that 95 per cent of paper used in direct mail campaigns is recycled or comes from managed sources, a very ...

   a12admin a12 - 01/04/2008 - 00:00

3. NEWS ANALYSIS: Trade bodies in makeover frenzy

   project for new management or a knee-jerk reaction to cure an organisation's ailing public image, ...

   a12admin a12 - 01/10/2006 - 00:00

4. State of the market 06: Up-and-up for B2B

   amongst the senior management team. This is encouraging news for marketers in the B2B sector, ... the use of only opt-in, fully managed email marketing services that ensure privacy is upheld, effective ...

   a12admin a12 - 19/12/2006 - 00:00

5. BEST PRACTICE: Networking for results

   managing director of Exposure Communications, says, "Networking often works better if you have ... else they've been and why. And meet the owner or manager of the network; if they're doing ...

   a12admin a12 - 25/06/2005 - 00:00

6. DIGITAL MARKETING: Webcasting for lead generation

   view." Rebecca Kane, senior marketing programme manager EMEA of BrightTalk, agrees, saying: "When ...

   a12admin a12 - 02/02/2009 - 00:00

7. DIGITAL MARKETING: Hook audiences with engaging web content

   manager with Mardev, says. "Poorly written or out of date content is an instant turn-off no matter ...

   a12admin a12 - 07/05/2009 - 00:00

8. CTPS: Ignorance is bliss, say marketers

   continued growth is the fact that a well designed and managed campaign can deliver both demand generation ...

   a12admin a12 - 02/07/2006 - 00:00

9. HOW TO: Steer your business to success

   will you have and what roles and skills do they have?   What is the management, staff and finance ...

   a12admin a12 - 29/09/2005 - 00:00

10. PROFILE: Andy Barret- Director of marketing, DHL

    Barrett's team of two marketing managers and an exec were helped out by a work experience girl doing a two ... there talking to marketing managers about their DM campaigns. We can give definite day delivery so they can plan ...

    a12admin a12 - 25/01/2006 - 00:00

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