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1. CUSTOMER INSIGHT: What makes business leaders tick?

   the average consumer. For example, small business leaders do not like uncertainty and actively try to manage ...

   a12admin a12 - 09/07/2007 - 00:00

2. BEST PRACTICE: Golden rules for cracking creative

   behind-the-scenes footage, to really engage them with the brand,” says Ranzie Anthony, founder and managing partner ...

   a12admin a12 - 01/04/2009 - 00:00

3. SOCIAL MEDIA: The power of the podcast

   failed to capture the imaginations of B2B marketers? Toby Brown, marketing manager at Buffalo ...

   a12admin a12 - 28/08/2009 - 00:00

4. PROFILE: Chris Hinds- Head of Marcoms, Brother

   mimics.   Risk management Acknowledging this apathy, Hinds felt it was time for something new. ... His argument to the sales & marketing director, communications director and the managing director ...

   a12admin a12 - 06/09/2005 - 00:00

5. BRANDING: Celebrity sells

   the message and this is crucial to its success. Jacqui Kean, brand marketing manager at The Economist, says, ... examples include 'I never read The Economist...management trainee aged 42' or 'You can so ...

   a12admin a12 - 20/05/2006 - 00:00

6. Communicate to elevate

   management' at this point. There is a problem. Unlike us individuals, most businesses don't do retail ...

   a12admin a12 - 26/03/2005 - 00:00

7. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

   marketing & events manager, Wilson was charged with organising a launch event that would ultimately ... American sponsored search company Overture offered her a job as UK marketing manager, she couldn't ...

   a12admin a12 - 29/03/2006 - 00:00

8. BEST PRACTICE: CSR – the future of responsible marketing

   and their practices and policies comply with the most rigorous internationally recognised environmental management ...

   a12admin a12 - 25/01/2007 - 00:00

9. TECHNOLOGY: Virtual exhibitions

   Delwiche, founder and CEO of Elastic Collision, speaking at the Virtual Worlds Management industry forecast ...

   a12admin a12 - 17/04/2008 - 00:00

10. DIGITAL MARKETING: Blogging

    of conversation. "Branding is now about managing complexity. The ways and speed with which information ...

    a12admin a12 - 18/11/2008 - 00:00

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