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1. HOW TO: Go green

   are thinking laterally about how they can cut unnecessary mailings. Roger Christiansen, UK marketing manager ...

   a12admin a12 - 31/01/2008 - 00:00

2. CUSTOMER INSIGHT: Bigger bang per buck

   and what sort of mix is required, and why. Once this is done, the director of sales can manage how time, ...

   a12admin a12 - 25/09/2005 - 00:00

3. Break the rules to grow your business

   the same day when our sales manager noticed a news story about ferry companies suffering more than usual ...

   a12admin a12 - 22/09/2005 - 00:00

4. PR: Measure for measure

   However, its independent status and management means it is also able to focus on creating innovative new ...

   a12admin a12 - 05/12/2007 - 00:00

5. Agency survey 08: B2B agencies maintain growth...for now

   ‘discipline' or skillset amongst B2B agencies is ‘website design/management', which was identified by 40 ...

   a12admin a12 - 01/10/2008 - 00:00

6. BEST PRACTICE: Building great mail moments

   execution, proper database management and address verification are all essential elements to building mail ...

   a12admin a12 - 07/11/2004 - 00:00

7. Inside the mind of the IT director

   level peers, especially the finance director, and the IT manager who often has a better ...

   a12admin a12 - 20/06/2005 - 00:00

8. Draw the line

   to the people managing the agency relationship. Too often in B2B markets it is left to inexperienced marketing ...

   a12admin a12 - 26/03/2005 - 00:00

9. Measuring effectiveness

   dollar brand managers at the likes of P&G. I believe we have been good at measuring discrete, direct ...

   a12admin a12 - 25/10/2005 - 00:00

10. Balancing the books

    marketing's credibility and leverage with the board improves too, as Paul Hope, UK marketing manager ...

    a12admin a12 - 12/11/2007 - 00:00

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