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  1. ANALYSIS: Windows opens to the world

    Paul Stoddart, Windows marketing manager at Microsoft, says that the main benefits of these versions ...

    a12admin a12 - 28/02/2007 - 00:00

  2. DIGITAL MARKETING: Podcasting- Listen carefully

    this is not a problem. People will not mind registering, which enriches your contact management system ...

    a12admin a12 - 03/10/2007 - 00:00

  3. INTERNATIONAL MARKETING: Swapping backpacks for briefcases

    to target client organisations and its marketing and brand managers, agencies, national and marketing media, ...

    a12admin a12 - 30/08/2007 - 00:00

  4. SEARCH MARKETING: Pay-per-call

    of detailed tracking available from PPCall and PPClick, call centre managers can clearly see the cost of each ...

    a12admin a12 - 20/08/2006 - 00:00

  5. BEST PRACTICE: Adding the value to research

    another functional area: marketing; strategic planning; human resources; risk management; corporate ...

    a12admin a12 - 30/10/2004 - 00:00

  6. BROADCAST: TV time?

    David Perry, brand, comms & planning manager for enterprise at Vodafone, explains, "We wanted ...

    a12admin a12 - 26/01/2007 - 00:00

  7. Outdoor advertising: Digital revolution goes underground

    The company will manage advertising on all LU stations as well as the Victoria Coach station for the next ...

    a12admin a12 - 02/07/2006 - 00:00

  8. BEST PRACTICE: Corporate hospitality

    changed greatly since its heyday in the 1980s. Heather Westgate, managing director of marcoms agency TDA, ...

    a12admin a12 - 01/07/2006 - 00:00

  9. BEST PRACTICE: Measure for measure

    of transactional data to ensure visibility on campaign outcomes to the senior management team; data referencing can ...

    a12admin a12 - 27/11/2006 - 00:00

  10. PR: Join the press gang

    the list is whittled down to a more manageable one or two, commit yourself to these publications. Read them ...

    a12admin a12 - 20/09/2005 - 00:00

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