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1. DIGITAL MARKETING: Podcasting- Listen carefully

   this is not a problem. People will not mind registering, which enriches your contact management system ...

   a12admin a12 - 03/10/2007 - 00:00

2. INTERNATIONAL MARKETING: Swapping backpacks for briefcases

   to target client organisations and its marketing and brand managers, agencies, national and marketing media, ...

   a12admin a12 - 30/08/2007 - 00:00

3. SEARCH MARKETING: Pay-per-call

   of detailed tracking available from PPCall and PPClick, call centre managers can clearly see the cost of each ...

   a12admin a12 - 20/08/2006 - 00:00

4. BEST PRACTICE: Adding the value to research

   another functional area: marketing; strategic planning; human resources; risk management; corporate ...

   a12admin a12 - 30/10/2004 - 00:00

5. BROADCAST: TV time?

   David Perry, brand, comms & planning manager for enterprise at Vodafone, explains, "We wanted ...

   a12admin a12 - 26/01/2007 - 00:00

6. Outdoor advertising: Digital revolution goes underground

   The company will manage advertising on all LU stations as well as the Victoria Coach station for the next ...

   a12admin a12 - 02/07/2006 - 00:00

7. BEST PRACTICE: Corporate hospitality

   changed greatly since its heyday in the 1980s. Heather Westgate, managing director of marcoms agency TDA, ...

   a12admin a12 - 01/07/2006 - 00:00

8. BEST PRACTICE: Measure for measure

   of transactional data to ensure visibility on campaign outcomes to the senior management team; data referencing can ...

   a12admin a12 - 27/11/2006 - 00:00

9. PR: Join the press gang

   the list is whittled down to a more manageable one or two, commit yourself to these publications. Read them ...

   a12admin a12 - 20/09/2005 - 00:00

10. SEARCH MARKETING: Understanding the basics

    with sponsored search. "You can't just set it up and leave. We have people who manage campaigns ...

    a12admin a12 - 10/03/2006 - 00:00

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