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  1. It’s time for B2B organisations to catch up on personalisation

    enjoy personalised service from their account manager, this often doesn’t translate into other business ... to sales or customer service channels so a salesperson or telephone account manager can make quick ...

    Kieron McCann - 31/05/2022 - 10:25

  2. News: Monthly roundup of new hires in B2B

    joined senior management? The c-suite? Who’s moved? Check out our monthly roundup of new hires to find ... Check out Propolis now! What happened in the B2B landscape in May? Who’s joined senior management ...

    David Rowlands - 01/06/2022 - 09:59

  3. Ignite USA: How to build a brilliant B2B brand from the inside out

    and Emily Hsiao, senior manager of brand design, give a preview of what you can expect. Plot spoiler ... will mean one thing. Identity and access management isn’t in that purpose"- Erin “A lot of companies ...

    David Rowlands - 26/05/2022 - 11:54

  4. Steven Spencer-Steigner on the state of B2B brand building

    Europe, and Asia Pacific. All respondents were senior decision makers and managed budgets or influenced ...

    David Rowlands - 30/05/2022 - 14:49

  5. Leveraging emotional science to build a better brand

    Content Strategy Brand Leaders Innovation I'm Mario Natarelli, managing partner of MBLM (Pronounced ... A New Marketing Paradigm. For the last 12 years we have been exploring the ways to measure and manage ... managing partner of MBLM (Pronounced (Emblem). We are a brand agency headquartered in NYC. Over the past ...

    Mario Natarelli - 11/05/2022 - 12:51

  6. Ignite USA: A baptism in employer brand

    about employer brand, you’re already losing the talent war. Ashlee Gerow, senior manager of employer ... brand at Hubspot, and Hanady Khourshid, senior manager of employer brand and diversity at CDW, give us ... not talking about employer brand, you’re already losing the talent war. Ashlee Gerow, senior manager ...

    David Rowlands - 12/05/2022 - 14:50

  7. The B2B Marketing US Agencies Benchmarking Report 2022

    ABM Digital General B2B marketing Marketing automation Agency management Brand Download this now ...

    Daniela fernandes - 11/05/2022 - 15:26

  8. The workplace has changed for good. This is what you need to know to keep your team happy

    management Teams and resourcing Internal & External talent Traditional workplace perks such as 28 days ... but crucially analyse the data efficiently. Human Capital Management solution (HCM) The bottom line ... is that business owners and managers need to acknowledge that managing employees has become a lot more complicated. ...

    Steve Atkins - 26/04/2022 - 13:25

  9. Six steps to optimise lead generation

    and marketing departments can be difficult to manage. However, without a mutual understanding between sales ... or consistent management of leads through the sales funnel.  To be successful the two departments cannot simply ... driver for a CRM initiative for more than half of companies is to better manage data and gain insights, ...

    John Cheney - 05/05/2022 - 12:34

  10. So you think you’re mature? Let’s see…

    & Intelligence Performance management Martech Second party data Third party data Data Marketing ... but use it minimally for data management. You view that as the realm of the dedicated analytics team, ...

    Harriet Durnfor... - 12/05/2022 - 08:48

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