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  1. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 ... our virtual round table discussion on January 27th, for senior marketers in tech. Key discussion ... points As a marketing leader in the tech sector, you face some very specific challenges: Which ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  2. Annabel Rake on the importance of sustainability in marketing

    Customer experience Customer insight General B2B marketing Marketing department Professional ... Marketing Podcast, David Rowlands, senior editor at B2B Marketing, spoke with Annabel Rake, CMO of North ... and South Europe at Deloitte. Annabel explores the importance of sustainability in marketing, the steps ...

    David Rowlands - 02/12/2021 - 08:50

  3. The tautology of marketing operations job titles

    Creative General B2B marketing Marketing department Professional development Master- Teams, ... Resourcing & D&I Personal development Internal & External talent Marketing operations (MOps) ... for abbreviations you can say… Nevertheless, as far as I’m concerned, technology, and specifically marketing ...

    Simon Daniels - 03/12/2021 - 08:47

  4. The B2B Marketing Awards 2021: Check out who won big

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... Marketing department Professional development Master- Executions & Campaigns Performance management ... The 16th annual B2B Marketing Awards turned Old Billingsgate into the stomping ground for the giants ...

    David Rowlands - 01/12/2021 - 16:29

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    Content marketing General B2B marketing Master- Strategy & Evolution Research Martech Brand ... —and so with activation reduced in purpose, marketing will default back to branding for differentiation ... and selling. They urge marketers to “switch sides” now, as the “brand will win by 2030.” They then proceed ...

    Sue Mizera - 01/12/2021 - 10:47

  6. News: Annual study reveals rising stars in the marketing multiverse

    General B2B marketing Professional development Master- Data Strategy, Insight & Intelligence ... Performance management Global Marketing Engagement Index uncovers the ‘state of the nation’ in the digital ... revolution. Global marketing agency TEAM LEWIS launched its fourth annual Global Marketing Engagement Index ...

    David Rowlands - 30/11/2021 - 16:21

  7. News: Feefo appoints new CMO to drive growth and overseas expansion

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Leaders Internal & External talent James Shanahan will lead Feefo’s marketing team during ... Reevoo, earlier this year. James will lead the Feefo marketing team throughout the next stage of Feefo’s ...

    David Rowlands - 30/11/2021 - 16:39

  8. News: Hiscox launches card game to educate businesses about cyber security

    Want to learn more B2B marketing tips and tricks and how to grow your business? Why not check out ... Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ... marketers, and access our best content. Check out Propolis now! Hiscox has designed an educational cyber ...

    David Rowlands - 30/11/2021 - 09:52

  9. Why SMBs are looking for guidance and support from B2SB marketers

    General B2B marketing Marketing department Master- Strategy & Evolution Skills ... next?’ which creates a tremendous opportunity for big brand marketers. So, how can big brands help ... serve a broader national and international market. Challenges include understanding different cultural ...

    Dan Gliatta - 29/11/2021 - 09:25

  10. How to realise the full potential of sustainability marketing

    Customer experience Customer insight General B2B marketing Master- Growth Advocacy Customer ... into their marketing strategy. However, these activities can often be gradual and fail to harness the full opportunity ... detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ...

    Leeya Hendricks - 26/11/2021 - 09:41

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