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1. DATA NEWS: RAC uses Experian business data to speed up roadside assistance

   on business marketing or mailings. Instead, company location data is being used to help the RAC patrols ...

   a12admin a12 - 20/09/2005 - 00:00

2. PR: Accentuate the positive

   that there's now a market for media dedicated to sifting all the week's news to its essentials, saving us ... swamped are we that there's now a market for media dedicated to sifting all the week's news ... of a journalist carries a credibility that marketing cannot create.   Tell a good story Of course, there's ...

   a12admin a12 - 25/05/2005 - 00:00

3. BRANDING: Branding for SMEs

   set up in the first place; an entrepreneur spotted a gap in the market and set up a company to fill ... their marketing strategy to focus on one of the three key options: cost (you're the cheapest); focus ... to websites and marketing collateral- is an integral part of marketing a business. If a company has a product, ...

   a12admin a12 - 14/12/2004 - 00:00

4. BEST PRACTICE: Adding the value to research

   be the market research department within the company. With business-to-business, the client is usually from ... another functional area: marketing; strategic planning; human resources; risk management; corporate ... Making assumptions about the level of understanding a client has about market research is, therefore, ...

   a12admin a12 - 30/10/2004 - 00:00

5. DATA NEWS: Eurocontactpool conquers Scandinavia

   opportunities to business marketers. Hakan Axelsson, sales director for EuroContactPool, comments, “These ...

   a12admin a12 - 25/06/2005 - 00:00

6. BEST PRACTICE: Perfect PR prose

   was subjected to eight rounds of amendments by the marketing director, company board members and Doris who makes ... press, where a certain familiarity with the industry in question is assumed, blatant marketing speak ...

   a12admin a12 - 25/09/2005 - 00:00

7. Avoid creative cliches at all costs

   provides you with the framework within which to plan all marketing programme activity – creating a context ... within which to plan all marketing programme activity – creating a context for media and channel planning ...

   a12admin a12 - 22/09/2005 - 00:00

8. DATA NEWS: Conduit launches 'white van man' database

   White Van Man database offers great potential for marketers looking to target small businesses, ...

   a12admin a12 - 28/02/2005 - 00:00

9. BEST PRACTICE: Seven deadly sins of B2B graphic design

   want- what they really, really want- is at the heart of good marketing. What is the 'truth' ... enormous marketing department that briefs to ad agencies had to be written down. It had found that many ...

   a12admin a12 - 25/05/2005 - 00:00

10. BRANDING NEWS: BT gets arty on back of Tate sponsorship

    incorporating video and sound relating to the river. Danny Garvey, VP of marketing at BT Global Services, ...

    a12admin a12 - 28/04/2005 - 00:00

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