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  1. Much like comedy, good B2B marketing comes down to timing

    of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent ... and marketing. Which we’ve seen happening a lot more with an increase in ABM strategies, with 70% of marketers ... you get it right… As you can see, implementing a marketing strategy built on accurate and timely data ...

    Jon Clarke - 24/01/2022 - 10:22

  2. How chatbots can enhance your ABM strategy

    recognizing the need to better engage their market, are adopting conversational marketing strategies ... strategy? Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn ... ABM Customer insight Digital General B2B marketing Websites Master- Growth Customer success It’s ...

    Justin McDonald - 19/01/2022 - 09:16

  3. Simon Daniels on the MOPs dos and don’t for 2022

    and drives GTM strategies, execution and measurement. He cautions against approaching marketing operations ... Digital Marketing automation Marketing department Marketing technology Master- Marketing ... Operations & Process Martech Marketing operations As we enter the New Year, Propolis ’ Marketing ...

    David Rowlands - 25/01/2022 - 08:55

  4. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    Content marketing Creative General B2B marketing Teams and resourcing Master- Brand & Content ... Strategy Creativity Innovation Adobe’s Future of Creative Experience research was conducted by Advanis ... short on competitive differentiation – only 22% of creatives feel their digital marketing and branding ...

    David Rowlands - 25/01/2022 - 12:33

  5. Three demand generation focus areas you need to know

    Content marketing General B2B marketing Master- Strategy & Evolution Demand generation ... marketers have document content strategies, as opposed to only 16% of their least successful counterparts. ... influence strategy and marketing decisions. Knowing whether a lead is exploring product information or has ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. Why you need emotional marketing in 2022

    Creative Customer experience Customer insight General B2B marketing Master- Strategy & ... to future-proof your marketing strategy? Why not check out Propolis, our exclusive community for B2B marketers ... emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can ...

    David Rowlands - 20/01/2022 - 08:51

  7. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody ... the suitability of ABM platforms for their organisation Bringing an ABM platform into your marketing tech stack ... automation and personalisation Why these questions (and answers) matter for B2B marketers ...

    Daniela fernandes - 25/01/2022 - 11:29

  8. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    strategies, such as:  Further expansion in EMEA, Australia, and other international markets to support market ... General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, ...

    David Rowlands - 20/01/2022 - 14:46

  9. How to break down data silos and become the data-driven marketer you need to be

    Master- Data Strategy, Insight & Intelligence Data Download this now Every year, marketers ... it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... marketers have more data at their disposal, but what good is that if you can’t access, connect ...

    Daniela fernandes - 18/01/2022 - 10:42

  10. Designing a digital marketing strategy

    Digital Marketing technology Strategy Download this now With the pace of online growth and digital ... transformation, it is vital that your digital marketing efforts are optimised. If you are looking to reach new ... audiences and grow your revenue, your marketing mix is likely to include a digital focus whether ...

    Daniela fernandes - 07/01/2022 - 11:32


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