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  1. How to best manage an international team

    marketing, and Scott Stockwell, Propolis ’ Strategy and Evolution Ambassador, discuss the tips and tricks you ... General B2B marketing International Marketing department Master- Teams, Resourcing & D&I ... a longer discussion in Propolis, B2B Marketing’s exclusive community for B2B marketers to share insights, ...

    David Rowlands - 27/01/2022 - 11:33

  2. Much like comedy, good B2B marketing comes down to timing

    of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent ... and marketing. Which we’ve seen happening a lot more with an increase in ABM strategies, with 70% of marketers ... you get it right… As you can see, implementing a marketing strategy built on accurate and timely data ...

    Jon Clarke - 24/01/2022 - 10:22

  3. Why increased customer privacy provides an opportunity for marketers

    Customer insight Digital Email General B2B marketing Master- Data Strategy, Insight & ... marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days ... increasingly limited customer data collection can actually benefit marketers. The consumer privacy movement ...

    Sam Holding - 26/01/2022 - 10:07

  4. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    General B2B marketing Marketing department Master- Strategy & Evolution Transformation ... in a series of three on B2B vs. B2C marketing. anonymous user Blog 0 No votes yet Master- Strategy & ... Innovation This blog is the first instalment in a series of three on B2B vs. B2C marketing. A time ...

    Sue Mizera - 28/01/2022 - 15:55

  5. Simon Daniels on the MOPs dos and don’t for 2022

    and drives GTM strategies, execution and measurement. He cautions against approaching marketing operations ... Digital Marketing automation Marketing department Marketing technology Master- Marketing ... Operations & Process Martech Marketing operations As we enter the New Year, Propolis ’ Marketing ...

    David Rowlands - 25/01/2022 - 08:55

  6. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    Content marketing Creative General B2B marketing Teams and resourcing Master- Brand & Content ... Strategy Creativity Innovation Adobe’s Future of Creative Experience research was conducted by Advanis ... short on competitive differentiation – only 22% of creatives feel their digital marketing and branding ...

    David Rowlands - 25/01/2022 - 12:33

  7. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    Marketing department Master- Teams, Resourcing & D&I Teams and resourcing Leaders B2B ... Marketing was founded in 2004 by Joel Harrison and James Farmer, and has been led exclusively by these two ... subscription-based community for marketers to come together, learn from one another and industry experts, and access ...

    David Rowlands - 26/01/2022 - 10:48

  8. News: B2B Marketing appoints new managing director, Richard O’Connor

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Leaders B2B Marketing has announced that it has appointed a new managing director, Richard ... O’Connor. This is the first time the position has been held at B2B Marketing since it was founded in 2004 ...

    David Rowlands - 26/01/2022 - 10:41

  9. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody ... the suitability of ABM platforms for their organisation Bringing an ABM platform into your marketing tech stack ... automation and personalisation Why these questions (and answers) matter for B2B marketers ...

    Daniela fernandes - 25/01/2022 - 11:29

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