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  1. How to best manage an international team

    marketing, and Scott Stockwell, Propolis ’ Strategy and Evolution Ambassador, discuss the tips and tricks you ... General B2B marketing International Marketing department Master- Teams, Resourcing & D&I ... a longer discussion in Propolis, B2B Marketing’s exclusive community for B2B marketers to share insights, ...

    David Rowlands - 27/01/2022 - 11:33

  2. Much like comedy, good B2B marketing comes down to timing

    of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent ... and marketing. Which we’ve seen happening a lot more with an increase in ABM strategies, with 70% of marketers ... you get it right… As you can see, implementing a marketing strategy built on accurate and timely data ...

    Jon Clarke - 24/01/2022 - 10:22

  3. Why increased customer privacy provides an opportunity for marketers

    Customer insight Digital Email General B2B marketing Master- Data Strategy, Insight & ... marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days ... increasingly limited customer data collection can actually benefit marketers. The consumer privacy movement ...

    Sam Holding - 26/01/2022 - 10:07

  4. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    General B2B marketing Marketing department Master- Strategy & Evolution Transformation ... in a series of three on B2B vs. B2C marketing. anonymous user Blog 0 No votes yet Master- Strategy & ... Innovation This blog is the first instalment in a series of three on B2B vs. B2C marketing. A time ...

    Sue Mizera - 28/01/2022 - 15:55

  5. How chatbots can enhance your ABM strategy

    recognizing the need to better engage their market, are adopting conversational marketing strategies ... strategy? Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn ... ABM Customer insight Digital General B2B marketing Websites Master- Growth Customer success It’s ...

    Justin McDonald - 19/01/2022 - 09:16

  6. Simon Daniels on the MOPs dos and don’t for 2022

    and drives GTM strategies, execution and measurement. He cautions against approaching marketing operations ... Digital Marketing automation Marketing department Marketing technology Master- Marketing ... Operations & Process Martech Marketing operations As we enter the New Year, Propolis ’ Marketing ...

    David Rowlands - 25/01/2022 - 08:55

  7. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    Content marketing Creative General B2B marketing Teams and resourcing Master- Brand & Content ... Strategy Creativity Innovation Adobe’s Future of Creative Experience research was conducted by Advanis ... short on competitive differentiation – only 22% of creatives feel their digital marketing and branding ...

    David Rowlands - 25/01/2022 - 12:33

  8. Three demand generation focus areas you need to know

    Content marketing General B2B marketing Master- Strategy & Evolution Demand generation ... marketers have document content strategies, as opposed to only 16% of their least successful counterparts. ... influence strategy and marketing decisions. Knowing whether a lead is exploring product information or has ...

    Satish Sadasivan - 21/01/2022 - 15:35

  9. Why you need emotional marketing in 2022

    Creative Customer experience Customer insight General B2B marketing Master- Strategy & ... to future-proof your marketing strategy? Why not check out Propolis, our exclusive community for B2B marketers ... emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can ...

    David Rowlands - 20/01/2022 - 08:51

  10. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    Marketing department Master- Teams, Resourcing & D&I Teams and resourcing Leaders B2B ... Marketing was founded in 2004 by Joel Harrison and James Farmer, and has been led exclusively by these two ... subscription-based community for marketers to come together, learn from one another and industry experts, and access ...

    David Rowlands - 26/01/2022 - 10:48


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