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  1. News: B2B Marketing appoints new managing director, Richard O’Connor

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Leaders B2B Marketing has announced that it has appointed a new managing director, Richard ... O’Connor. This is the first time the position has been held at B2B Marketing since it was founded in 2004 ...

    David Rowlands - 26/01/2022 - 10:41

  2. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody ... the suitability of ABM platforms for their organisation Bringing an ABM platform into your marketing tech stack ... automation and personalisation Why these questions (and answers) matter for B2B marketers ...

    Daniela fernandes - 25/01/2022 - 11:29

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    strategies, such as:  Further expansion in EMEA, Australia, and other international markets to support market ... General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, ...

    David Rowlands - 20/01/2022 - 14:46

  4. How to break down data silos and become the data-driven marketer you need to be

    Master- Data Strategy, Insight & Intelligence Data Download this now Every year, marketers ... it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... marketers have more data at their disposal, but what good is that if you can’t access, connect ...

    Daniela fernandes - 18/01/2022 - 10:42

  5. Designing a digital marketing strategy

    Digital Marketing technology Strategy Download this now With the pace of online growth and digital ... transformation, it is vital that your digital marketing efforts are optimised. If you are looking to reach new ... audiences and grow your revenue, your marketing mix is likely to include a digital focus whether ...

    Daniela fernandes - 07/01/2022 - 11:32

  6. How and why marketing must drive sustainability

    strategy across international markets, through impactful, revenue-generating initiatives. I am responsible ... for greener approaches to marketing. anonymous user Features 0 No votes yet Master- Strategy & Evolution ... Customer insight General B2B marketing Marketing department Professional development Master- ...

    David Rowlands - 11/01/2022 - 08:47

  7. Five ways AI impacts demand generation

    profitable investments from unprofitable ones, collect passive sales records, marketing strategies ... marketers, and access our best content. Propolis includes a Hive (group) specially data strategy, insight ... Customer experience Customer insight Digital General B2B marketing Marketing department Websites ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. Barbara Stewart on nailing your CX in 2022

    Customer experience Customer insight General B2B marketing Marketing department Master- CX ... taking a simple approach to the importance of transparency and trust. B2B Marketing’s Lucy Gillman ... reports. With over 19 years in marketing and advertising across B2B and B2C, it’s safe to say that Baraba’s ...

    David Rowlands - 18/01/2022 - 08:48

  9. 10 lessons learned after 10 years of modern selling

    General B2B marketing Marketing department Marketing technology Professional development Master- ... Strategy & Evolution Leaders Innovation A lot has happened in the B2B world over the last decade. We’ve ... to share. 1. Deliver a solution, not only features In sales and marketing, experience drives revenue. Over ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Improving CX with revenue enablement

    on helping them implement strategies and tactics to create better marketing (customer) experiences and drive ... and systems. We believe that revenue enablement strategies will help with this required transformation.  I have ... personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing ...

    Adam Mincham - 10/01/2022 - 09:12

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