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  1. Annabel Rake on the importance of sustainability in marketing

    Deloitte have taken and how you can deliver on a greener marketing strategy. WorldClimate: Deloitte’s ... ‘humble authenticity.’ Implementing this strategy primarily takes a practical role for marketing ... strategy? Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn ...

    David Rowlands - 02/12/2021 - 08:50

  2. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    ABM Customer experience Customer insight Digital General B2B marketing Marketing technology ... Master- Growth Customer success CX In a recent episode of the B2B Marketing Podcast, David Rowlands, ... senior editor at B2B Marketing, spoke with Paul Gibson, VP EMEA at Demandbase. The self-proclaimed ...

    David Rowlands - 10/12/2021 - 11:46

  3. How to realise the full potential of sustainability marketing

    into their marketing strategy. However, these activities can often be gradual and fail to harness the full opportunity ... detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ... and your business further. But designing and implementing a sustainability marketing strategy has ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Everything you need to know to create a high-converting B2B product page design

    Marketing department Marketing technology Websites Master- Brand & Content Strategy Creativity Customer ... When combined with on-site features like live chat and a robust content marketing strategy, your ... Content marketing Creative Customer experience Customer insight Digital General B2B marketing ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. How CogniClick can personalise your content for ABM success

    ABM Customer experience Customer insight General B2B marketing Sales and marketing alignment ... marketers to be really clever with their insight, thought leadership and create engaging content ... marketers multiple possibilities to create interactive campaigns, wow their audiences and generate leads ...

    David Rowlands - 09/12/2021 - 11:58

  6. A linguistic exploration of the name Propolis

    Creative General B2B marketing Marketing department Master- Teams, Resourcing & D&I ... Storytelling Teams and resourcing Creativity Propolis is B2B Marketing’s exclusive community site. Have you ... parsing (semantic deep diving). The name in question belongs to B2B Marketing’s new community site, ...

    Sue Mizera - 15/12/2021 - 09:24

  7. News: Mitie has announced the appointment of its new CMO, Maria Winn

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Leaders Internal & External talent Leading the group marketing team, Maria will have ... responsibility for Mitie’s brand, propositions, digital, content and marketing operations Mitie, UK based ...

    David Rowlands - 09/12/2021 - 12:33

  8. The big lie of thought leadership in B2B

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... Storytelling Master- Brand & Content Strategy Leaders Creativity "Build it, and they will come." ... SEO, social media distribution, and performance marketing come in.  All this is what we call ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Why your competitors are creating content in clusters (and why you should too)

    Content marketing Creative Customer experience Customer insight Digital Master- Data Strategy ... boost SEO?  Topic clusters have become a crucial part of B2B marketers’ SEO strategies because ... but focusing too heavily on keywords alone can lead B2B marketers to become blinkered. Over the past decade, ...

    Kerrie Malone - 06/12/2021 - 09:28

  10. The CMO's guide to account-based marketing in manufacturing and life sciences.

    ABM Download this now The CMO's guide to account-based marketing in manufacturing and life ... science Jabmo wrote this guide to help you understand how an account-centric approach to digital marketing ... goes on to explain how all the new digital marketing channels work to engage key accounts and covers ...

    Daniela fernandes - 13/12/2021 - 16:04

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