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  1. How sales training and coaching can drive B2B success in 2022 and beyond

    General B2B marketing Professional development Master- Strategy & Evolution Performance ... digital channels, and marketers face a plethora of decisions and shifts in buyer behaviours ... out Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    Kevin O'Regan - 09/11/2021 - 10:37

  2. Four tips and tricks to think differently about content management and improve digital experiences

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... Professional development Master- Brand & Content Strategy Creativity Customer success CX In a post-pandemic ... 1. Collaboration between internal stakeholders IT and marketing decision-makers are usually the key stakeholders ...

    Kieron McCann - 10/11/2021 - 14:59

  3. How to promote your B2B webinar like a pro: Expert advice from Adobe

    Brand & Content Strategy Creativity In a recent B2B Marketing webinar, Kate Doyle, Adobe’s senior ... Content marketing Creative Digital Email General B2B marketing Performance management Master- ... marketing manager, explored the most effective webinar tactics according to hard data, how to implement ...

    David Rowlands - 01/11/2021 - 10:52

  4. Gilroy

    and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, ... The Pavilion Basing View Basingstoke RG21 4RG United Kingdom ABM Content Marketing Customer Insight Design ... Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. Universal identity resolution is a myth. It’s also a bad idea

    Digital General B2B marketing Marketing technology Professional development Master- Data Strategy ... persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ... problem, but also impacts the full stack of marketing activity. Being able to help marketers connect ...

    Ray Kingman - 05/11/2021 - 09:31

  6. Kate Owen on how multifaceted ABM can be applied across higher education

    General B2B marketing Master- Data Strategy, Insight & Intelligence Leaders Customer success ... both B2B and B2C and applying the right marketing strategy to achieve the objectives each organisation ... In a recent B2B Marketing Podcast, David Rowlands, editor at B2B Marketing, spoke with University Partnership ...

    David Rowlands - 19/10/2021 - 16:26

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    Customer experience General B2B marketing Marketing department Professional development Master- ... Data Strategy, Insight & Intelligence Performance management Customer success CX Innovation ... Is motivational marketing (MM) truly transformative, or is it simply old wine in new bottles? In this blog, we ...

    Sue Mizera - 13/10/2021 - 09:49

  8. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    target audiences online. Knowing the modern marketer needs to create a robust strategy to influence ... to helping global enterprises future proof their marketing strategies so they can thrive in a multi-channel ... General B2B marketing Master- Teams, Resourcing & D&I Transformation Leaders Internal ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  9. Unconventional ways of getting customer insight

    Customer experience Customer insight General B2B marketing Master- CX Customer success CX We’ll ... insight at the start of the pandemic as the market for our outsourced receptionist services quickly ... always use the results in our marketing activity, but it gives us a window into key markets and trends we ...

    Kate Cox - 15/11/2021 - 09:25

  10. Approaching a new CMO role: An interview with Eric Schou

    component of a technology company’s marketing strategy, has meant far greater reliance on virtual events. ... General B2B marketing Master- Teams, Resourcing & D&I Teams and resourcing Leaders ... technology market. With that in mind, David Rowlands, senior editor at B2B Marketing, spoke with Eric ...

    Anonymous (not verified) - 26/10/2021 - 11:28

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