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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    Creative General B2B marketing International Master- Brand & Content Strategy In a recent B2B ... the global strategy and the vision, and then it’s up to the local territory marketing teams to make ... their own territory specific leadership teams, go-to-market strategies and objectives, so a huge part ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. The journey to data-driven marketing

    and how to develop a more effective marketing data strategy, and how other companies are approaching ... for a data management and insights strategy, and why. Why customer data management is now a marketing role ... than ever, there’s probably no shortage of data for marketers to use. But, without the right strategy ...

    Cliff Guy - 05/11/2021 - 13:57

  3. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    Remarkable Marketing, and what it takes to build a world-class customer insight strategy. What is customer ... Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, and what ... ABM Customer experience Customer insight Master- Strategy & Evolution In a recent B2B ...

    David Rowlands - 28/09/2021 - 13:42

  4. Taking the pulse of your brand and communications

    General B2B marketing Professional development Master- Brand & Content Strategy Brand Brand ... to brand and content strategy.   Check out Propolis now! Brand is always a tricky topic for B2B marketers ... is always a tricky topic for B2B marketers. As we look longingly at the brand-building spend of our B2C ...

    Mercè Cozens - 27/10/2021 - 09:57

  5. Mastering ABM: Lessons learned from several masters of ABM

    organisation’s growth marketing strategy is.     Members of Propolis – our exclusive community for B2B marketers ... of global ABM at Fujitsu, through to the head of industry and account-based marketing at Capita, ... of industry and account-based marketing at Capita, to understand how they set up their ABM team, what ...

    Daniela fernandes - 09/11/2021 - 11:25

  6. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    ABM General B2B marketing Marketing department Professional development Master- Growth Performance ... is evolving quickly across the globe. In fact, ABM continues to revolutionize the way we do B2B marketing ... Selecting the right accounts for your programme is one of the most important things to get right. Marketers ...

    Bev Burgess - 05/11/2021 - 10:30

  7. ABM expert Robert Norum on how to run your ABM pilot

    marketing strategies. For Robert, ABM should be approached as a strategy, sitting atop of marketing ... was easy. With that in mind, Lucy Gillman spoke with ABM expert and marketing consultant Robert Norum ... to start by working out what their ABM strategy is going to look like,” he advises, and using ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  8. Marketing Simply In An Era Of Complex Products

    General B2B marketing 5 Download this now Download  this practical  guide from M arketR each ... for step-by-step tactics and guidance on creating effecti ve marketing messaging for complex tech products Tech ... marketing was easy when innovation was dramatic. To differentiate a B2B technology solution today, marketers ...

    Cliff Guy - 04/11/2021 - 13:02

  9. The 360-degree customer view: What does it mean and how can you actually achieve it?

    Customer experience Customer insight General B2B marketing Master- CX Customer success CX Everyone ... no different at B2B Marketing, but we wanted to learn more about what it actually looks like and some ... is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so ...

    David Rowlands - 04/11/2021 - 11:22

  10. ABM Census: Where B2B marketers are at, and where they’re heading

    over 100 B2B marketers to understand where they’re at with their ABM campaigns, comparing the results ... to last year’s annual census. With that in mind, we surveyed over 100 B2B marketers to understand where ...

    Jason Taylor - 02/11/2021 - 15:38


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