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  1. 5 ways to use structured data in B2B marketing

    search gallery might leave you feeling like it’s a consumer play: recipe mark-up and book and movie ... B2B organisations. 1. Blogs You don’t have to be a news publisher to mark-up creative content- Google ... detail. You can now mark-up standard offline events, mixed online and offline events and purely online ...

    Luke Budka - 20/10/2020 - 13:36

  2. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    and for cycling in this pilot. Through classic probing and continuing dialectics, repeatedly asking participants ...

    Sue Mizera - 15/09/2021 - 11:07

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and for cycling in this pilot. Through classic probing and continuing dialectics, repeatedly asking participants ...

    Sue Mizera - 19/11/2021 - 09:34

  4. The business case for diversity (or, why I am now talking to white marketers about race)

    to reach. 2. Creative tension I’d now like to talk about Hegelian dialectic. Bear with me. According ... to Wikipedia, dialectic comprises three stages of development: first, the thesis, a statement of an idea; ...

    Iain Halpin - 01/09/2020 - 11:47

  5. Screendragon chalks up industry-first transforming annotation for marketeers

    Marketing automation sd_Annotate- real-time, collaborative mark-up for marketing pros on iPad, ... mark-up capabilities on standard iPad and tablet browsers and can annotate on all types of creative ... and agency users at a major global Consumer Packaged Goods (CPG) company to provide mark-up feedback as part ...

    Jan Quant - 22/10/2013 - 10:51

  6. 6 SEO mistakes to avoid for your B2B website

    should also implement schema markup on your website. Schema markup is essentially a piece of code ... that tells search engines what your data means rather than just what it says. You can use schema markup ... Reviews Movies TV episodes and ratings. Google's Data Markup Helper is a great tool for doing this. ...

    Rainu Bhele - 25/07/2016 - 10:34

  7. Emerging markets – How marketers can connect with the hard-to-reach

    into ‘tiered’ cities, speaking one of five main dialects. Beijing in the North is predominantly Mandarin, while ... dialect. India operates a similar tiered city system, and has an incredible 23 official languages ... – and many, many more dialects. Given this diversity, marketers will likely reap more rewards if they focus ...

    Robert Gorby - 19/07/2017 - 15:33

  8. A new way to make your experts and thought leaders more visible in Google searches

    Digital How to raise your profile using Google's authorship markup feature 18385 ... blog/posts/2012/05/23/new-way-make-your-experts-and-thought-leaders-more-visible-google-searches One of Google’s latest search initiatives, the authorship markup feature, provides a useful way ... obviously want this content to be visible in search engines and that’s where Google’s authorship markup ...

    Marcus Tober - 23/05/2012 - 17:22

  9. The Values Ladder as every successful CMO’s cynosure

    Why things exist. It is the same logic, uncovered through continuing dialectics (asking So what?) ...

    Sue Mizera - 12/01/2021 - 15:18

  10. Household brands fund terror through online advertising

    programmatic divisions which often apply mark-ups to digital commercials without brands’ knowledge. Following ...

    Oliver Matejka - 09/02/2017 - 17:28

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