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  1. Happiness by design

    they have been magnified by social media, not created by it. There is comfort in closing off an opposing ...

    Paul Dolan - 01/07/2022 - 09:26

  2. News: Gravity Global acquires Mojo Media Labs

    Global, B2B and complex markets consultancy, has acquired Mojo Media Labs (Mojo), a specialist in ABM ... creative, media, PR, ABM and content. With Mojo, we can fulfil the most complex marketing matrices ...

    David Rowlands - 15/06/2022 - 17:18

  3. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    data sciences and infrastructure.  Media, channels or techniques used  The crux of retooling Splunk’s ... to the value of the landing pages they were directed to. The media mix included content syndication, branded ... content, digital media, email and programmatic.  Timescales of the campaign  Splunk’s marketing efforts ...

    David Rowlands - 14/06/2022 - 11:36

  4. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    The six-month campaign goal was to reach the target audience with media that would have a positive impact ... Media, channels or techniques used  Brand trust with the target audience was gained by offering demos ... increased 146%. These campaign KPI accomplishments cannot be directly attributed to any specific media ...

    David Rowlands - 14/06/2022 - 10:15

  5. Everything you need to know about purpose washing

    strategy, proposition, creative and content, omnichannel media activation, tracking, and measurement – all ...

    Vanessa Cheal - 01/07/2022 - 10:01

  6. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    more important than ever to take stock. He comments: “As the media landscape continues to change ... of media business. It became clear that the old ways of doing business weren’t going to cut it. So, we ...

    David Rowlands - 16/06/2022 - 15:23

  7. How to create an employee advocacy programme and your nail social content

    Could you please introduce yourself for our readers? I’m Olivia Messina, the social media and community ... employee advocacy programme, and host Oktopost’s B2B social media podcast, Behind the Post. My guests ... and just got lost in the noise. Smarter brands have woken up to the fact that social media is often ...

    David Rowlands - 01/06/2022 - 10:32

  8. The 2022 Trend Tracker

    “The most striking takeaway, however, remains the fact that marketers appear to be less focused ...

    Daniela fernandes - 08/04/2022 - 14:33

  9. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    to win.  Media, channels or techniques used  Meet the Closer Twins. A game changing hook into audience’s ... from initial awareness into consideration and trial with supporting content and media channels at every ... one launch: Aug 2021- Dec 2021. Reporting: bi-weekly. Results  The paid media campaign launched ...

    David Rowlands - 13/06/2022 - 16:00

  10. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    account-targeted paid media (Demandbase), content syndication, email, microsite, bespoke whitepaper content and VIP ... or influence large scale organizational change.  Media, channels or techniques used  Creative approach ... paid media (leveraging LinkedIn, Twitter and ABM platform Demandbase for precision company-targeted ...

    David Rowlands - 14/06/2022 - 11:16


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