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  1. News: Who won big at the Elevation Awards?

    Innovation From ABM and direct mail to thought leadership and social media, the Elevation Awards celebrates ... or technologies: ‘Profit hunter: A force with nature' for Embraer, by Gravity Global Best use of social media ... advice. Check out Propolis now! From ABM and direct mail to thought leadership and social media ...

    David Rowlands - 07/06/2022 - 16:57

  2. How to build a successful and thriving community: A guide for SaaS businesses

    and their reputation is based upon how people engage with their social media pages or websites.  Creating ... involve the most people.  While it can be effective to market your social media and websites to vast ...

    Richard Conn - 15/06/2022 - 09:27

  3. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    targeted everyday individuals living in urban areas across the country.  Media, channels or techniques ... transactions kept climbing. In fact, 86% of the media spend on PayPal’s QRC campaign was covered ...

    David Rowlands - 14/06/2022 - 11:26

  4. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    owning fiefdoms around events, websites, email, search, social media, etc.  Applying a sense ...

    Clive Armitage - 22/06/2022 - 15:10

  5. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    by appealing to a basic need shared by all people: the need to learn, progress and grow.  Media, channels ...

    David Rowlands - 14/06/2022 - 12:23

  6. News: Monthly roundup of new hires in B2B

    collaboration between Dentsu's media and creative services.  Margaret Wagner, president of Merkle EMEA ...

    David Rowlands - 01/06/2022 - 09:59

  7. How B2B marketers can build a business brand

    digital heights. But it’s not all roses.  Digital media has shortened engagement time and increased ... brand and performance marketing. You’ll discover ways to make all media B2B by using B2B data ...

    Sam Karow - 04/05/2022 - 14:22

  8. Uncovering permission-based marketing: Seven tips for a cookieless future revealed

    looking at websites, social media platforms and expecting an omnichannel experience, engaging ... that lets people discover your website or social media page. With a solid SEO strategy, your site should ... ever before. With people looking at websites, social media platforms and expecting an omnichannel ...

    John Allen - 09/05/2022 - 10:00

  9. Building an authentic brand: Defining the building blocks for brand success

    of the few years, it appears brand has had something of a resurgence when it comes to focus among marketers. ...

    Daniela fernandes - 28/02/2022 - 15:17

  10. The Croc on winning Gold for ‘Best use of creative’

    of remote working, filmmakers – and the media and entertainment industry at large – were deprived ... company we used for the film, or the targeting of our media promotion, every part of this campaign ... as a whole delivered above targets. We counted over 38 million impressions across all media types (+210% ...

    David Rowlands - 03/05/2022 - 08:42


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