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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    and loyalty purchases among them, convert potentials and generate exquisite social and traditional media ... messages (what?) for all audiences: primary, secondary, influencers, media, investors; one-size positioning ... on social media. Repeat the next cycle. Are all marketing plans, B2B or B2C, robustly, consistently, ...

    Sue Mizera - 25/04/2022 - 09:55

  2. About Propolis membership

    B2B dedicated live events, training and rich-media content hub. Propolis draws on the very best ...

    scotty - 11/05/2022 - 13:14

  3. Are you a CMO worried about budget? Read this

    are multiplying as new media channels come on stream. So, how should the smart CMO be allocating their newly ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  4. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

    marketing specialists 90octane, which was acquired in February, as well as media, data and audience insight ...

    David Rowlands - 27/04/2022 - 10:37

  5. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    salespeople working separately on the same account. So, which is it?  Just like social media platforms ...

    Amnon Mishor - 03/05/2022 - 15:35

  6. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    growing their followers on social media channels and a whopping 400% increase in financial donations. ...

    David Rowlands - 05/05/2022 - 09:00

  7. It’s time to be your ‘authentic self’ at work

    as not to appear different or ‘rock the boat’.  What’s more, covering behaviour is most common among traditionally ...

    Laurel Wolfe - 15/03/2022 - 13:42

  8. Super-charged lead generation: How to drive more ROI from your enquiries

    to talk on their own terms. This could be web chat, social media, or SMS and WhatsApp- having ...

    Kate Cox - 26/04/2022 - 09:01

  9. The big lie of thought leadership in B2B

    media-specific content described above is then adapted into paid media creative, appearing in the feeds of our ... SEO, social media distribution, and performance marketing come in.  All this is what we call ... and trade press to identify topics and patterns of discussion. Social media posts from prospective clients ...

    Philip Trippenbach - 07/12/2021 - 09:12

  10. Five strategies to create a B2B customer experience that beats the competition

    media channels, app, email, or in initial onboarding conversations. 2. Treat each customer situation ...

    Stephanie Copel... - 22/04/2022 - 08:58

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